PBPartners, a brand of Policybazaar Insurance Brokers, is successfully making insurance more accessible and affordable in tier 2 & 3 cities of India, offering protection against the 3Ds—Death, Disability, and Disease. This tech-driven expansion has significantly impacted consumer behavior in West Bengal, where the insurance-buying process has evolved over the years. Consumers now rely on a combination of digital research and personalized assistance from local agent partners, making Kolkata one of the standout markets for PBPartners.
With a deep understanding of customer needs and a focus on trust-building, PBPartners has revolutionized how people of West Bengal approach insurance, ensuring financial security for households across the city.
Kolkata leads the charge in insurance revolution across West Bengal
Kolkata has emerged as a key hub in PBPartners’ journey of revolutionizing the insurance landscape in West Bengal. PBPartners has onboarded over 1,000 agent partners in Kolkata alone, contributing to the company’s expansive network of more than 6,000 agent partners across the state. This impressive growth has been the result of the company’s innovative PoSP (Point of Sales Person) model, which leverages technology to empower agent partners to provide financial protection to people in both urban and rural areas.
Top performing cities for PBPartners in West Bengal
PBPartners has experienced remarkable growth across West Bengal, with several cities emerging as key contributors to the company’s mission of expanding insurance accessibility through its tech-driven PoSP (Point of Sales Person) model. Mr. DhruvSrin, Co-Founder, PBPartners, highlighted, “Along with Kolkata, cities like North & South 24 Parganas, Howrah, Hooghly, Bardhaman, Nadia, Birbhum, Jalpaiguri, and Bankura have become crucial hubs for us. These regions, characterized by a mix of urban, semi-urban and rural areas, have seen a significant increase in insurance awareness and penetration, largely due to the extensive network of agent partners who provide personalized support and deliver essential insurance solutions to underserved communities. Their dedication is driving financial inclusion and protection across the state.”
Building trust in Kolkata’s insurance market
Trust remains a cornerstone ofPBPartners’ mission. In a city like Kolkata, where word-of-mouth referrals play a significant role, the company’s phygital approach—a combination of physical and digital engagement—has proven highly effective. Consumers often research insurance options online but still seek the guidance of knowledgeable local agent partners to make final decisions. PBPartners’ agent partners in Kolkata have built strong, trustworthy relationships within the community, reinforcing the importance of human interaction in the insurance buying journey.
PBPartners expands reach with brick-and-mortar experience centers
PBPartners operates one experience center in Kolkata, as part of its network of approximately 16 brick-and-mortar experience centers across India. These centers serve as a valuable platform for PBPartners’ agent partners to engage in insightful discussions with the company’s business teams. Mr. Dhruv, highlighted, “Our focus is on developing effective strategies to expand insurance coverage both across India and specifically in their respective regions. The experience centers also fosters the exchange of knowledge and expertise, enhancing the skills and understanding of agent partners to better serve the communities they operate in.”
Technology-driven expansion in Kolkata
PBPartners’ tech-driven PoSP model has allowed the company to expand rapidly in Kolkata, where a large portion of the population still requires financial literacy and guidance regarding insurance. By leveraging AI functionalities and platforms like PB Inspect, PBPartners has simplified the insurance process, making it easier for agent partners to engage with customers and assist them in making informed decisions.
The company’s PBP One reward program further motivates agent partners in Kolkata by offering incentives for top performers. This has fostered a culture of excellence, driving agents to enhance their skills and serve consumers more effectively. The Pathshala and Gyaanshala events held regularly provide agent partners with in-depth knowledge and resources to navigate the evolving insurance landscape, ensuring they are equipped with the latest insights and tools.
As PBPartners continues to expand its presence in Kolkata and beyond, the company’s commitment to financial protection and customer satisfaction remains at the forefront. By building trust, enhancing agent capabilities, and leveraging technology, PBPartners is transforming the insurance landscape, making insurance more accessible and empowering consumers to safeguard their financial futures.
