Saatvik is a concept inherent in Indian Yogic philosophy. The word connotes to something pure, true, ethical, energetic, clean, strong, wise and vital. And today with the global pandemic reiterating the importance of health, immunity and overall wellness – the entire world is looking towards finding ways to stay healthy by maintaining utmost hygienic standards.
The inception of Vrindavan Rath was primarily drawn from the idea of offering healthy eating choices at a highly affordable price to the people of Kolkata. Founders Vinay Paranjpe and Ritwik Mukherjee are true blue foodies but maintain that good health and hygienic eating are axiomatic in life. The duo conceptualised Vrindavan Rath as a ‘movable feast’ catering to the daily need of health food or Saatvik Ahaar of Kolkatans.
While making Saatvik food, Vrindavan Rath meticulously complies with its inherent meaning which is a clean and pure gastronomic experience. Sharing his insights on the idea behind the venture Ritwik Mukherje says, “Vrindavan Rath is proud to present 100% Vegetarian delicious homemade delicacies. Food from Vrindavan Rath assures the benefits of not only healthy food but also safe and hygienic delivery. People of Kolkata can now avail homemade food cooked with high quality ingredients, by just dialling our numbers”.
Shortly after the launch Vrindavan Rath has received delightful response from across the society and has happily delivered food at locations like Rajathat, Behala, Tollygunj, Garia, Ballygunj and Jadavpur. The social media platforms of Vrindavan Rath are also receiving good traffic and connoisseurs of health food are regularly visiting them, making queries and sharing their valuable insights.
It was a matter of great privilege to have served our dish to celebrities like Music composer and percussionist Bikram Ghosh, Entertainment and Hospitality entrepreneur Arijit Dutta, Santoor legend Tarun Bhattacharya, actor Arjun Chakrabarty and wife Nilanjana Chakraborty among others
Adding spice and variety to taste buds we offer new and different menus everyday which is duly updated on our social media platforms. And soon we will be introducing our breakfast menu which will include items like Coleslaw or Vegetable Mayo sandwich, Greek Salad et al.