While the pandemic has seriously affected how we celebrate Durga Puja with the gaiety and camaraderie, it hasn’t dampened the spirit of the celebrations. This year V-Guard has created a buoyant and lilting track “Joy Durga Bolo” to celebrate and welcome the spirit of Durga Puja. And to urge people to partake of this Celebration and usher in a spirit filled with hope and optimism.
The 2.5 minute track created encourages people to celebrate the true spirit of Durga puja & spread happiness by dancing to the tune of joy, belt out the drum beats of hope, and usher in the beginning of a new tomorrow.
The song has been developed in collaboration with Alive India and its Band Aurko.
Speaking about the initiative, Mr. Nandagopal Nair, VP & Head – Brand & Communications, V-Guard Industries Ltd. said, “ At V-Guard it has been our constant endeavour to empower our consumers to bring home a better tomorrow. This year as we celebrate festivals with constraint owing to the pandemic, it is our humble attempt through this video is to pay a tribute to the enduring spirit of Durga puja and bring cheer in everyone’s lives”