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Sixth Season of the ‘Ultimate Bartender Championship’ held in the City of Joy

Monkey Shoulder, the free-spirited blended malt owned by William Grant & Sonsannounced the sixth season of its most awaited ‘Ultimate Bartender Championship’ amongst the bartending communityin India. The championship culminated its Kolkata city round on 10th May at Olterra with over 100 talented bartenders from the city mixing, moving and shaking to claim the mask!

Hosted and judged by Monkey Shoulder India’s Brand Ambassador and Chief Monkey Officer, Gaurav Sareen, the event sawa gush of energy froma zealous group of bartenders paving their way through five exciting mixology challenges.The top finalists from Kolkata–Swastik from Sobasassy, Manoj from SoranoandShubhobrata from Olterraemerged with flying colors and will now compete with other city round finalists at the finale.

 

This year, the brand is set out to “Unmask the next champion” aka most passionate and skillful bartender across the country. The championship is structured to evaluate “the skills that pay the bills.” The five distinct levels of the competition concentrate on essential skills like industry knowledge, pouring, nosing, table service and nailing the perfect serve.

Commenting on the championship, Kapila Sethi Kad – Marketing Head, said, “Monkey Shoulder is proud to support the bartending community in India. The Ultimate Bartender Championship is a testament to the brand’s ethos of light-heartedness, cheeky creativity, and enthusiasm. The city round in the cultural capital of India – Kolkata witnessed some of the best bartending talent in the country. This has further strengthened our commitment to grow trade in the city and help these bartenders thrive and reinvent themselves.”

Speaking on the first two city-rounds of the 2023 season, Gaurav Sareen, Brand Ambassador and Chief Monkey Officer Monkey ShoulderIndia said, “The Ultimate Bartender Championship is a hunt to unmask, untap and unleash the hidden talent amongst the bartending community.It provides aplatform to the creative geniuses of alco-bev fraternity to help them grow and excel in this field. Kolkata city roundsaw a bunch of talented bartenders showcasing their skills and talents with utmost passion.”

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