Marking the first day of the Bengali calendar, Bengali New Year or popularly known as Pohela Boishakh holds a special place in the hearts of every Bengali. Every year, observed on the 14th or 15th of April, Nobo Borsho(New Year) is celebrated with much pomp and splendour among Bengalis. The preparations begin much ahead of the day itself with people shopping for new clothes, jewellery, home decor items, among other things.
On New Year ’s Day, Bengalis dress up in traditional attire and the celebrations are marked with meeting and greeting loved ones, gathering for adda, dance, music, and of course indulging in lip-smacking authentic Bengali cuisine.
While we wouldn’t be able to celebrate the New Year so elaborately like every year, but we can definitely enjoy the festival from the comfort of our homes. This year, Trell – India’s largest lifestyle social commerce platform is celebrating the Bengali New Year with fashion, fitness, beauty, and personal care as a part of its #NotunRupeNoboborshe campaign.
Renowned creators on Trell like Sarmistha Ghosh, Ria Pal, Deepanwita Bera, Somrita Das, SayaniKarmakar, SuparnaPanigrahi, ShreyashiBhowmick and Rrittika Majumder will be sharing interesting ideas on celebrating the day from home with videos on personal skin care tips during Bengali New Year, how to do makeup for the day, Authentic, casual, everyday Bengali beauty looks, daily fitness routine during Bengali New Year, dinner makeup look, and Day-to-night makeup tutorial to look picture perfect this Boishakh, among others.
With the online celebrations, the platform is set to bring alive the rich culture of Bengalis while keeping users entertained with informative and meaningful content
