Twitter is the conversational layer of the internet and people come to it to talk about the things that matter to them. Over the past few years, the growing pro-planet thinking has directly reflected in conversations on the service, resulting in 1.89 million Tweets during the #WorldEnvironmentDay last year.
In 2021, One Planet emerged as one of the six key trends that shaped popular discourse on the service, according to the Twitter Trends Report India. A closer look into the conversations revealed a 126% growth in conversations around environmental movement, with climate change and sustainability emerging as popular sub-trends within the One Planet theme – both witnessing a +40% and +57% shift in conversations respectively.
Around the #WorldEnvironmentDay in 2021, Tweets about eco-friendly behaviours spiked by 289% with conversations around #GoGreen, #BioDegradableProducts and #ZeroWaste leading the way. Meanwhile, the conversation around #ClimateChange peaked by 88% and stronger calls for sustainable practices witnessed a 190% increase in conversations.
Embeddable Tweet: https://twitter.com/ben_ifs/status/1530098593004425216
People are increasingly holding themselves, their communities, and brands to higher environmental standards and demanding collective action from individuals, brands as well as governments, for the sake of the planet. And as we approach #WorldEnvironmentDay 2022, building on this year’s theme – “Living Sustainably in Harmony with Nature” – non-profits and brands are taking to Twitter to foster the dialogue around it.
LetMeBreathe (@LetMeBreathe_In) in collaboration with UNEP (@UNEP) (United Nations Environment Programme) will be activating a campaign titled ‘Only One Earth’. This will include live discussions on green steel, sustainable transport and sustainable food. In addition, LetMeBreathe (@LetMeBreathe_In) will also prompt audiences by using Twitter conversation cards to engage with a series of video stories that will shine a spotlight on sustainable choices for #OnlyOneEarth.
On the other hand, building further on the theme of World Environment Day 2022, which focuses on “Living Sustainably in Harmony with Nature”, SaveTheChildren (@SavetheChildren) in collaboration with UN Volunteers (@UNVolunteers), Let Me Breathe (@LetMeBreathe_In), The Tale Of Humankind (@taleofhumankind) and UNEP (@UNEP) (United Nations Environment Programme) will drive conversations around youth action for climate and encourage them to pledge action towards the sustainable future of the planet with #MyPledge4Earth.
Brands are bolstering their commitment to sustainability too, and actively communicating their brand values around it to consumers.
This #WorldEnvironmentDay, Mahindra Group (@MahindraRise) is inviting people to join its Project Hariyali mission, as part of which, the brand has planted more than 20 million trees so far and aims to add 5 million trees to India’s green cover every year. Through a Twitter conversation card, the brand is urging people to #RiseForHariyali, and will plant a tree for the first 5000 people to engage with the conversation card and Tweet with the hashtag.
Embeddable Tweet: https://twitter.com/MahindraRise/status/1531953674679099399