It is not the circumstances, but our sheer will to pursue our dreams that defines our character. It is our struggle that gives us the insight to become a better version of ourselves. But what if we could change our lives with help from a magic lamp? Sounds familiar? The age-old fantasy tale Aladdin, presented with a contemporary twist, is coming to Bangla Entertainment Channel, Sony AATH on 22nd November, every Mon-Fri at 7 PM
Aladdin follows the journey of a 20-year-old boy who faces the trials, tribulations, and troubles of life with optimism and gusto. His dream of being a wealthy king, married to Baghdad’s princess, Yasmine, are limited due to his abject poverty. Aladdin has two choices: Work hard and face the struggles of life or seek the easy way out by summoning the genie and his magic lamp. Which way will Aladdin go? A fantasy tale, this series will go beyond the ancient world of Baghdad, and make the audience ponder over the power of the human spirit.
Sony AATH is set to launch the show with a robust 360O marketing campaign. A perfect mix of reach and impact, the Aladdin launch will be accompanied by an intensive promo plan on the home channel and outside, a robust outdoor plan covering the entire state, a high engagement driven month long van activation, visibility at key metro stations and high impact print plan.
Sony AATH is well known for its varied range of family entertainment shows, right from the tales of Gopal Bhar to the thrillers like CID and Crime Patrol and the family favorites Baalveer and Mahabali Hanuman. Aladdin, filled with drama, romance, thrill and humour is sure to add to this mix and entertain families across Bengal.
Tushar Shah, CMO & Business Head, English Cluster & Sony AATH, Sony Pictures Networks India said “The refreshing and modern take on Aladdin is an exciting series for us. We at Sony AATH have always tried to bring family entertainment shows and with our newest addition we hope to reach out to an even wider audience. With it being one of the biggest shows to be launched in the market, our marketing campaign also has been developed to create excitement and generate awareness about the show.”
Catch Aladdin on Sony AATH, 22nd November onwards.