TECNO launches new Spark-Series mid-budget smartphones this festive season

This festive season TECNO, the premium offline smartphone brand is spoiling its consumer for choice with the launch of all new Spark-Series that includes TECNO SPARK Go, TECNO SPARK 4 Air and TECNO SPARK 4. The series is designed and developed, keeping in mind the aspirations of Indian consumers who are looking for value for money proposition.

India being the priority market, where every quarter millions of consumers buy their first smartphones. TECNO with its spark series is addressing the opportunity in the entry-level segment by offering better specifications camera capabilities, reliable battery, bigger display available at most competitive price points.

Earlier this month, the brand had launched TECNO SPARK’s two new devices including TECNO SPARK Go and TECNO SPARK 4 Air. Within 15 days of launch, TECNO SPARK Go has become a best-selling lowest-priced dot notch display smartphone at INR 5499. Adding joy to the festivities, every SPARK Go buyer gets free Bluetooth earpiece worth INR 799.  On top of it, it’s unique ‘111’ promise including 1-time screen replacement, 100 days’ free replacement, and 1-month extended warranty on all the devices.

TECNO is upping the game with India’s first strategy with the launch of TECNO SPARK 4, the brand is offering the 6.52-inch HD+ dot notch display, biggest screen in the segment. The newly launched smartphone will go on sale starting September 20th and will be available across 35,000+ offline retail stores.

Commenting on TECNO SPARK 4 India’s-first launch, Mr. Arijeet Talapatra, CEO TRANSSION India said, We are committed to our diverse consumer’s base with our expansive product portfolio and the   global debut of TECNO SPARK 4 in India is a testimony of our deep commitment to ‘India-first’ approach. Since the brand entry in India, TECNO’s mantra has been to strengthen the budget to mid-budget smartphone category by introducing the features which are not available at such price points. With SPARK series in our portfolio we are focusing on capturing the 5K to 10K smartphone category of India where the consumer is more willing to experiment with the product. The SPARK series is a perfect blend of style, superior display, camera capabilities with AI integration and performance at affordable price points. We are optimistic that the new range will be well-received by the audience & will add spark to their festivities.”

The TECNO SPARK portfolio includes 4 smartphones: TECNO SPARK Go at INR 5,499, TECNO SPARK 4 at INR 6,999 and TECNO SPARK 4 will be available in two variants: 3GB + 32GB at INR 7,999 and 4GB + 64GB at INR 8,999

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