CREDAI Bengal’s inaugural Technology Conference, Techcon, organized by the CREDAI Youth Wing, successfully concluded at ITC Sonar, Kolkata, leaving a lasting impact on the city’s real estate and technology sectors. The groundbreaking event brought together top innovators from tech companies and key stakeholders in real estate, highlighting how cutting-edge technologies can revolutionize the industry.
Techcon 2024 offered an elegant setting for insightful presentations and interactive sessions that showcased the latest solutions in areas such as ERPs, chatbots, legal tech, sales and CRM, drawing management, engineering technologies, HR and payroll management, and generative AI for construction. The event offered a platform for real estate developers to explore how technological advancements can streamline operations, reduce manual errors, and enhance efficiency.
Key Highlights of the Event:
Presentations by innovative startups and leading tech companies that demonstrated transformative solutions for business functions like sales, marketing, procurement, finance, and accounts.
Interactive sessions where participants delved into the potential of AI and engineering technologies to revolutionize construction and design processes.
A particular focus on how automation tools such as CRM systems can drastically improve workflow management and cut down turnaround times in the real estate sector.
This event marked a major milestone for CREDAI Bengal, as it was the first time the organization partnered with tech companies to provide a learning platform for real estate developers. The collaborative spirit of Techcon 2024 has laid the foundation for future technological integrations across real estate businesses, positioning Kolkata at the forefront of industry innovation.
Attendees at Techcon left with actionable strategies to implement within their organizations, with many already looking forward to future collaborations between tech companies and developers. The success of this event signifies a new era of innovation for Kolkata’s real estate sector, with CREDAI Bengal leading the charge in embracing digital transformation.
Mr Siddharth Pansari, President of CREDAI Bengal says “Technology primarily benefits the lower economic pyramid, particularly in low-income and middle-income housing projects. These large-scale initiatives see significant cost reductions through technological interventions. For example, constructing a ten-floor building, which once took over four years, can now be completed in just two years. This integration of technology has substantial implications, making lower and middle-income groups the main beneficiaries. Today, you can even unlock your front door via Wi-Fi from your office, allowing someone to enter and clean your home. These small advancements are driving significant change in the industry.”
Mr Apurva Salarpuria, Senior Vice President of CREDAI Bengal says; “Today the event organised by the youth wing, led by Yashaswi, Suhel, and their team, highlights the vital role of the younger generation within our organisation. A natural transition is occurring, enabling us to adopt technology more effectively as the next generation steps in. As CREDAI, our responsibility is to showcase technology to our members, allowing each organisation to adapt at its own pace. While exhibitions provide a platform to present various technologies to a larger audience, we are not limited to these events. Recently, we conducted a digital session featuring participants who showcased their startups. Our goal is to raise awareness among our members, as the final adoption of technology rests in their hands.”
Mr Suhel Saraf, CYW State Coordinator of CREDAI Bengal says; “With technology, we can monitor construction quality in real time, ensuring that improvements are made throughout the process. Enhanced construction quality benefits users by providing them with superior buildings, which is our ultimate goal. As a result, buyers and customers will receive better products, ultimately increasing the lifespan of these structures.”
Mr Yashaswi Shroff, CREDAI Bengal Managing & Executive Committee Member says; “At the forefront of industry and state GDP, the responsibility lies with us to revolutionise our sector through technology, enhancing our services for both our businesses and customers. I am pleased to report that we have received an overwhelming response, with nearly 450 registrations for this initiative.”
Varun Mayya, speaking on the importance of content in real estate, says; “In the initial stages, I Googled the number of BHKs in this area and reviewed the prices. I spoke to several brokers, encountered a few scams, but also found some good places. Ultimately, I decided to buy a home for my family. To facilitate this, I shared videos and brochures with them, explained the cost sheet, and engaged in a tough negotiation over square footage and price. After reaching an agreement, we completed the registration. A significant portion of my buying decision was influenced by content. Everything from the quality of the brochure to the videos I shared shaped my family’s first impression, which ultimately mattered greatly. I came to the realisation that buying a home is an emotional decision. While finance influencers often emphasise the importance of fixed deposits and potential returns, every financial decision we make in life—down to what we eat—is driven by emotion. I recognize that content significantly influences these emotions, which is why we focus on it. We believe that the root cause of how people make purchasing decisions stems from content.”
