It’s the time when every part of West Bengal is decked up in fun, food and fervour with the festive mood around Durga Puja. Intricately woven into the cultural fabric of West Bengal, the festivities spread cheer across, turning its cities into a beautiful dreamland of joy and togetherness.
Bringing alive the magic and passion of Bengal, Durga Puja is nothing less than a carnival of life celebrating a proud culture, the art, heartfelt warmth, friendship and an unstinted devotion to the Goddess.
Keeping up with the festive spirit, which has not dampened even during the pandemic, Tata Tea Gold, the marquee brand from the Tata Consumer Products, aspires to add a rich flavour of celebration with its festive edition pack for West Bengal.
The design language of the pack is a celebration of the festivities associated during this time . It is a fusion, inspired by two very prominent art styles. The bold brush strokes of the Patua style, along with the ancient art of Patachitra, visibly distinguished by its exquisitely fine and delicate lines. Illustrations like the intricate Shola work, the resounding notes of the Conch-shell, the all-pervading aroma of the Dhunuchi and the reverberating beats of the Dhaakis; have been exclusively created to convey the sense of devotion and the vibrant fervor; which are so unique to the festival. This gives people a chance to bring home and celebrate the festival and Bengal’s art and culture too.
Speaking about the campaign, says, Puneet Das, Senior Vice President-Marketing, Packaged Beverages, India – TATA Consumer Products, “Tata Tea Gold aims to celebrate the festive spirit associated during these times by paying homage to the traditional elements associated with the festivities. We have tried doing the same through our new festive edition packaging that pays a sincere ode to the festival and also the traditional arts and heritage of the state and region.”