Tanishq introduces a flexible purchase plan ahead of big Indian wedding season
Tanishq, the jewellery brand from the house of Tata, introduced a new consumer purchase plan – Rivaah Aashirwaad – at a virtual press conference on December 1. The launch of Rivaah Aashirwaad comes at a time when the weddings scenario is all set to resume post the pandemic.As the name signifies, Aashirwaad is the blessing in gold that is gifted to the bride as a token of love and appreciation by her loved ones as she embarks on her new journey in life. Families plan wedding purchases well in advance and it being one of the biggest expense in the life cycle of the customer, the plan incentivizes the customers by enrolling them in a secured monthly purchase plan which is structured in a way that offers better value for money compared to spot purchase. Rivaah Aashirwaad gives customers the flexibility to plan their purchase in terms of the quantum, duration and benefits which are transparent.
Tanishq introduced Rivaah – its dedicated wedding jewellery sub-brand in 2017, catering to the diverse and varied jewellery needs across communities and regions. Wedding Jewellery across cultures symbolises the richness & heritage inherent to Indian Weddings as they signify start of a new journey for the bride.
Talking about its marketing plans, Ajoy Chawla, CEO, Jewellery Division, Titan Company, said, “We are going to be promoting the plan quite strongly for the next few months through a large campaign. We will showcase our intense focus on how the product is connected strongly to the respective communities and traditions and this story will be taken forward strongly on print, digital, OTT or even conventional platforms.”
Tanishq introduced Rivaah, its dedicated wedding jewellery sub-brand in 2017, catering to the diverse and varied jewellery needs across communities and regions.