Super Smelters intends to increase its share of business by 50% in the ensuing year

Super Smelters Limited, the flagship company of the SAI Group of Kolkata has rolled out in the Indian market uniquely designed thermo-mechanically treated steel (TMT) bars to address the growing need from the construction industry.


The Company’s product, namely the Fe 550+ SD Advanced Y Ribbed TMT Bars has been inspired by European construction patterns and In House Research to provide maximum bonding of concrete with steel bar for long-lasting, new generation homes. The Company is marketing TMT bars under brand name Super Shakti.


In use for over two decades now, TMT steel bars have changed the way construction industry looks at their immense value in general purpose concrete reinforcement structures and large infrastructure projects like bridges, flyovers, dams, thermal and hydel power plants, industrial structures, high rise buildings and underground platforms in metro railway and rapid transport system, because of its innate properties of anti-corrosion, excellent welding ability without any loss of strength, easy to use safely and more importantly, economical i.e. all these features at a very right affordable price.


Super Smelters has over the years engaged strongly in research and development for introducing higher value added steel products for greater consumer satisfaction. Backed by an efficient sales and distribution network, the Company has been able to reach larger sections of its targeted audience in the Eastern region of the country.


According to Mr Chetan Yagnik, Director- Sales & Marketing of the Company, “Our mainstay is the product’s fatigue strength and ductility. These have been proven to be superior to ordinary TMT. Moreover, our integrated plant ensures consistent and superior TMT properties through a range of state of the art in-house facilities.”


Speaking to the media on Thursday in Kolkata ahead of the Company’s nationwide ‘Dealers Meet’ where over more than 500 delegates are expected to converge on the city, Mr Yagnik spelt out some of the major attributes of the Company’s product which provide greater safety to buildings and construction projects in high earthquake-prone areas. “Neutralisation of stress in TMT bars due to “Advanced Rib Design” and better yield strength of our TMT Rebar offers advantages in earthquake-prone zones. Our Advance Rib TMT Rebar have larger Area of Rib compare to any TMT in the market, better ultimate tensile strength (UTS) and 0.2% ‘proof stress’ that accord greater safety to all the buildings specially in areas where earthquakes are known to occur,” he said. Mr Yagnik claimed that the superior mechanical properties compared to other available TMT bars along with the distinctive design that incorporates unique combination of physical and chemical properties enhances the quality and safety aspects to a greater degree compared to ordinary TMT steel bars.


Mr Gopal Krishna Sharan, company’s Chief Mentor said that the Company has embarked on a path of relentless innovation to ensure that its customers get the best value from the products manufactured at its plants. “We have incorporated some of the world’s best known technologies, namely the advanced “Heat Treatment Technology” from Tempcore, Belgium and the fourth generation automation knowhow from Italy for online inspection of every TMT Bar which rolls out. Continuous technological improvements has helped us to blend into our products higher Quality such as ductility, additional strength and safety features akin to world standards.”


The Group popularly known as SAI Group has five plants in Eastern India region manufacturing variety of steel products for construction Industry for manufacturing sponge Iron (DRI), steel pallet, billets, stabs, hot rolled coils, structural, ERW pipes, wire rods etc. The company has achieved a turnover of Rs 900 crores plus upto Dec’ 2020 and shall achieve a turnover of Rs 1200 crores plus by March’ 2020.


The company intends to increase its share of business by 50% in the ensuing year. The growth of steel industry is buoyant because of investment of more than a lakh crore announced by the Government on Infrastructure Development and we are sure to be a growth partner by contributing immensely in our country’s economy.


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