Cricketing legend Virender Sehwag has crossed 1 lakh followers on Koo App – in a mere 15 days of joining the multi-language micro-blogging platform. Sehwag’s humorous, witty retorts and quirky comments on his handle @VirenderSehwag, have garnered much traction on the made-in-India platform, which empowers Indians to express themselves in their native language.
As an open platform for self-expression in Indian languages, Koo has recently witnessed the entry of renowned cricketers and commentators during the cricket season, and a surge in the number of downloads. Users and celebrities, including cricketers, are actively leveraging the platform’s multi-language features to Koo in native languages, thus reaching out to a larger audience. This momentum has accelerated downloads, with Koo now registering over 1.5 crore (15 million) users in a span of 20 months since the platform’s launch in March 2020. Of the 15 million users, about 5 million users joined the platform in the last two months.
Riding on the momentum and love for cricket, and the on-going T20 World Cup series, the platform is expected to see further adoption from across the Country. Koo has created engaging campaigns and contests for users and content creators for the T20 World Cup 2021 to provide an immersive and hyperlocal experience across languages. Besides Sehwag, leading cricket stars like Venkatesh Prasad, Nikhil Chopra, Syed Saba Karim, Piyush Chawla, Hanuma Vihari, Joginder Sharma, Praveen Kumar, VRV Singh, Amol Muzumdar, Vinod Kambli, Wasim Jaffer, Aakash Chopra, Deep Dasgupta have joined Koo App and now enjoy huge followings as they Koo actively to connect with fans.
Said a Koo spokesperson, “We are elated that a legend like Virender Sehwag has crossed the 100,000 milestone in such a short span of time. Koo is increasingly becoming the platform-of-choice for conversations in native languages across multiple topics. Cricket is an emotion for us Indians and conversations around matches are bound to stimulate engagement on social media. Through our platform, users now have the opportunity to engage with their favourite players and commentators in a language of their choice. We are confident that Koo will be the go-to micro-blogging platform for users to indulge in during the World Cup and beyond.”