Reliance Jio has consolidated its leadership in Kolkata with strong customer additions in March 2023. According to the latest data from the Telecom Regulatory Authority of India (TRAI), Jio added over 15,000 subscribers in the month of March, taking its total subscriber base in Kolkata to over 1.03 crore. Airtel added 8,654 subscribers in March, while Vodafone Idea lost 34,693 subscribers.
A Macquarie Research report of May 2023 indicates a notable trend in the Kolkata metro circle. Since 2018, Jio has capitalized on the diminishing market share of Vodafone-Idea (Vi), accruing the majority of Vi’s lost share to bolster its position. In contrast, Airtel hasn’t registered any meaningful gains from this shift.
The Kolkata metro circle, which comprises 24 million subscribers, currently sees Jio at the helm with a market share of 43%. In comparison, both Airtel and VI holds around 24% and BSNL lags behind with 9%. The data on the Visitor Location Register (VLR), a crucial measure of active subscribers, further reinforces Jio’s supremacy, with a stellar 98.48% against Airtel’s 96.47% and Vi’s 88.47%. Basis active VLR subscribers, Jio’s customer market share has touched 46.8%.
Jio’s strong growth in Kolkata is being driven by a number of factors, including its superior network quality, affordable plans, and wide range of services. Jio’s network is the only one in Kolkata that offers True 5G standalone network coverage, and this is a major draw for customers. Jio offers a lot of value for money and thus has established itself as the most preferred telecom operator in the Metro City.
In the Home Broadband segment, Jio Fibre has launched new attractive plans starting from 198. Riding on this, Jio recorded an addition of over 13000 home broadband subscribers in the month of Mar 2023 and reinforced its leadership in the wireline segment with a subscriber base of over 4 lakh and a market share of 48%.