Redington Unites Partners to Unlock AI-Driven Growth and Shape the Future of Technology and Business Success

Redington Limited, a leading integrated IT solutions provider and Fortune India 500 company, launched the third edition of the Redington Partner Marketing Huddle in Kolkata. The event convenes channel partners, industry leaders, and decision-makers to discuss innovative marketing strategies that can drive future growth, aligning with Redington’s flagship initiative, Mission 300, aimed at digitizing 300 towns and cities across India.

Amidst the escalating pace of digital transformation in our nation, it’s important to embrace new age marketing strategies to stay competitive and drive sustainable growth with a requirement of a strong understanding of digital tools and channels to provide the right solutions to their customers and stay ahead of the curve. Businesses must adapt quickly to the evolving landscape by leveraging data analytics, social media platforms, and innovative content marketing.

According to a 2024 report by HubSpot, 64% of marketers are already using AI in their strategies, with another 38% planning to start in the coming year. Leveraging advanced technologies like AI, big data, and personalized marketing, Microsoft, as a partner in this initiative offers tools such as Microsoft CoPilot, which integrates seamlessly with existing platforms, providing actionable insights and automating repetitive tasks, thus enabling marketers to focus on strategy and creativity. It allows marketers not only to enhance efficiency but also deliver more meaningful and engaging experiences, expand their customer base and increase revenue.

Redington Partner Marketing Huddle to break down the complexity of marketing tools and strategies together with industry experts, channel partners, and technology leaders to discuss the latest trends and best practices in marketing who still face challenges because of limited resources or implementing complex marketing strategies or their focus on a single product category which limits their reach and potential customer base. Attendees had the privilege to learn from real-world case studies, network with peers, and gain valuable insights into how to leverage modern marketing strategies to drive business growth.

Participants learned from fellow channel partners as they shared stories of their marketing successes. From small wins to major breakthroughs, these experiences inspired new ideas for attendees’ businesses.

“At Redington, we believe that marketing is no longer just an activity; it’s a strategic imperative for businesses of all sizes,” said Mr. Puneet Chadha, CMO of Redington Ltd.” By democratizing technology and empowering our channel partners with the right tools, we’re helping them navigate the complexities of modern marketing and drive tangible business results. The Redington Partner Marketing Huddle embodies this mission, equipping our channel partners with the latest marketing tools and strategies. This ensures they can leverage new-age technologies to unlock their full potential and achieve sustained growth.” This huddle presented a unique opportunity to connect with peers, exchange ideas, and drive forward the next wave of success.

Redington would like to thank all of the attendees, speakers, and sponsors who made the huddle a success. We look forward to hosting future events that will continue to support our channel partners and drive growth in the IT industry.