Parryware eye on bigger market share in WB, launches new range of products

Bath fittings market in India has evolved over the decades from being perceived as merely a functional value product to the one which has more exciting features that makes the entire bathing experience exciting.Rising disposable incomes and change in lifestyle have raised the demand for luxury and modern bath fittings and accessories in the Indian market from the housing, healthcare and hospitality sectors. Growing demand for premium bathroom fittings has also drawn the interest of international brands. The Indian consumer has showed more interest in design and quality products and has become, at the same time, more demanding.  The interest for private wellness seems to emerge more and more from the wealthiest part of Indian consumers.


After a super successful story of launch in the southern market and very recently in Bihar, Parryware, the market leader in bathroom products in India,announced the launch of its World Class Pipes & Fittings range in Kolkata. Taking a step ahead with its vast range of products, the brand has become a one-stop solution for all bathroom needs of their consumers, offering high-quality international pipes and fitting products.

At the event, the brand showcased its portfolio consisting of theWorld-ClassPipes & Fittings which includecPVC, uPVC & SWR Range that offerslong-lasting durability, quality, safe and easy-to-install plumbing and drainage system.The entire range of pipes and fittings has been designed with advanced machineryand technology to specially meet international quality standards. The Pipes and Fittings are Lead-Free,non-toxic, and are made with technologies that providea lifetimeof trouble-free service.

Speaking about the launch, Mr. KE Ranganathan, Managing Director, Roca Parryware said, It gives us great pleasure to announce the launch of our high quality ‘Pipes and Fittingsrange’in West Bengal. The response we have received so far on our products offerings in Kolkata has been overwhelmingly positive. Parryware, the most admired brand in bathroom products in India since 1960s is known for launching customer friendly products with superiorquality and functionality. The dominance of Parryware brand in sanitaryware market in India over the many decades amply exemplifies the No. 1 position of the brand.”


He further added, “The contemporary range of ‘Pipes & Fittings’ will drive further growth of the brand in this segment. Loved by millions of customers and plumbing technicians across the country, Parryware is proud to present the latest range of Pipes (Cpvc, Upvc, PVC, SWR etc) and fittings in West Bengal. The products are well designed to meet the demanding needs of our customers.Quality plays a key role, especially on products which goes inside the wall. Our products are highly rated and certified to withstand desired water temperature levels and pressure and give extremely good results to our customers.We aim to garner a minimum 10% of the market share in pipes & fittings in WB over the next 2-3 years, just like we demonstrated in key south markets in India.”


In Dec 2018, Parryware launched Pipes & Fittings in Madurai and expanded to the whole of Tamil Nadu followed by expanding to Andaman in Feb 2019. In Jan 2020 and May 2021Parryware introduced uPVC and SWR Pipes & Fittings, respectively, to its range. Aside from Bihar, a wide range of pipes and fittings are available in southern markets such as Tamil Nadu, Telangana, Andhra Pradesh, Karnataka, and Kerala.

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