India lives in its villages, and with more than 600,000 villages, it is a market that every vendor wants to cater to. The majority of the shoppers from tier 2, tier 3 cities and rural areas engage in value-based shopping on e-commerce sites- shopping for a wide variety of products that are affordable at the same time. The rural Indian market is an untapped potential that most e-commerce businesses would like to venture into, and their marketing strategy can be expected to see some major changes in the recent future.
“Original Kart” is a B2C initiative, both web and application based strives to cater to rural India. The Company uses its in-house technology platform to manage the network. It’s objective is to extend e-commerce service to small cities and district towns, and become the most efficient online food and grocery super market of India, where the valued customers can find everything of their choice at their comfort.
“We have developed “Original kart” as a decentralized platform for our franchise/logistic partners, appointed for dedicated pin codes, to deliver the best level of services. Starting with a Non- Inventory model and later adding up Market Place option in the same platform will also help the local traders to take advantage of our application and to maximize their business. Our business model will help the village level, sub-division level and district level entrepreneur and create a huge level of employment in different sector and level of our society. ” said Sugata Biswas of Original Kart.
He added “As we all are aware that the ongoing pandemic has badly hit our society and many are going through a tough time. This initiative of ours will create a huge support system to many, from rural and semi-urban areas of our country.”