Nykaa launches So Creme Creamy Matte Lipsticks

Get the bright wash of color across your lips and add a little glamour to your everyday look with Nykaa Beauty’s latest creamy matte range- So Crème Lipsticks. Beautifully pigmented, this collection is inspired by the everyday life of a millennial girl, which captures every moment of her day as she experiences them. Nykaa Beauty has launched a beautifully curated edit of 18 trendy colours made to suit the Indian skin tone. So Crème range is a whole treasure trove to create the perfect creamy-matte pout, whether you are searching for a warm shade to cozy up or nude shade to update your everyday makeup, you can find it all in this line-up.


The 18 trendy shade names are super fun and explain the very typical everyday moods and feelings a girl goes through in the course of her day like- Break a leg, Traffic Jammin’, Gossip Dose, On Fire, It’s a Date, Like a Boss, Dressed to Kill and many more. The So Crème lipsticks come with an uncrackable creamy matte weightless formula that glides on like silk but gives a matte finish that does not budgeupto 8 hours. Unlike other mattes that may crack as the day goes on, this one is enriched with Vitamin E, Jojoba, and Almond oil, which makes your lips stay smooth and hydrated throughout the day. These bullet lippies pack a pigment punch that gives your lips the bold color pay-off with one stroke application. The formula hugs your lips to glide on a smooth layer with one swipe and keeps them moisturized. This is Nykaa’s most affordable full-size lipstick range yetwith an attractive price point of INR 299 only.


In the words of Reena Chhabra, CEO, Nykaa Beauty, “Nykaa is a trend forwardbrand, and this time we have launched So Crème Lipstick collection which is identical to Nykaa’s personality- trendy, fun and millennial. We’ve carefully selected every shade keeping in mind the Indian skin tones. The 18 shades are very versatile, and the accessible price point is surely going to get our customers thrilled.”

The cruelty free Nykaa So Crème range comes in a color matched, fun packaging and will be available on and in Nykaa stores across India.

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