NXTDIGITAL, the media vertical of the global Hinduja Group and India’s premier integrated digital distribution company offering digital cable, HITS (Headend-In-The-Sky) and broadband; today announced the launch of its new initiative – the “NXTHUB”. The initiative envisages expanding the company’s coverage to at least another 100 towns – through a unique networking model of setting up advanced digital “owned and operated” NXTHUBs. Each NXTHUB is equipped with the latest technology comprising an ADDS or Advanced Digital Distribution system – to distribute video signals received via satellite and broadband to Last Mile Owners (LMOs) and their customers. The model eliminates the need for LMOs to invest in related headend technology whilst having access to these points of presence across the country.
NXTHUB will roll out in Ranchi, Jharkhand first under the “Umeedo ki Udaan” tagline that aims at encouraging entrepreneurship amongst Last Mile Operators (LMOs) and support the Digital India mission. All that LMOs need to do is connect to a NXTHUB and be able to offer their subscribers over 650 television channels in standard (SD) and high definition (HD) and eventually broadband and other digital services.
Vynsley Fernandes, MD & CEO at NXTDIGITAL says, “One of the key principles of the Hinduja Group is “Partnership for growth”. By investing in these future-ready NXTHUBs, we are looking to forge partnerships with LMOs who do not have the capacity to invest in expensive headend and other equipment but have the right spirit of entrepreneurship. We believe this model will not only help LMOs sustain their business but also grow, offering their customers over 650 digital channels and eventually broadband and other services”.
The NXTHUBs are being set up at strategic locations across the country to enable LMOs to connect up easily for a signal. The “plug-and-play” model supports LMOs to go digital literally within a few hours of connecting up, delivering high quality digital television channels, broadband and other services as they’re rolled out.
Commenting on the Ranchi launch, Mr. Sanjay Das, Regional Head for East India said, “There are many LMOs who want to be able to offer their customers good service and work in a transparent business model. The NXTHUB model specifically addresses this, without exception. We are delighted to be kicking off this nationwide initiative from Ranchi, which we believe has not just tremendous potential for such a service but also a strong community of LMOs, focused on giving their subscribers a high quality of service.”
NXTDIGITAL already has a significant presence across several townships in Jharkhand and this launch from Ranchi will enable the brand to strengthen its presence in the capital city of the state. The subscriber benefits of this initiative are – access of over 650 digital channels, sharp video quality and sound, delivery over satellite – so not impacted by fibre cuts and weather conditions, along with 24* customer support.
The company plans to roll out its 2nd NXTHUB by early September in Nashik, Maharashtra, with more to follow swiftly thereafter.
NXTDIGITAL also plans to shortly announce its broadband services in regions where it’s not available and enable subscribers to avail combo services of video and broadband offerings from NXTDIGITAL.