Nikon India solidifies its Mirrorless Camera portfolio with the introduction of Nikon Z f in Kolkata; Pioneers innovation to ‘Make it Iconic’

 Nikon India Private Limited, a 100% subsidiary of Nikon Corporation, introduced the highly anticipated Nikon Z f in Kolkata at the Lalit today. Nikon India solidifies its mirrorless camera line-up with the launch of this hybrid camera that is set to redefine the art of videography as well as photography. To revolutionize the imaging landscape, the Nikon Z f comes equipped with a full-frame sensor, the EXPEED 7 image-processing engine, and top-tier specifications which are at par with Nikon mirrorless flagship products – the Nikon Z 9 and Z 8. Along with the Nikon Z f, Nikon India also launched an immersive festive campaign ‘Nikon Puja Vibes’ to celebrate the spirit and essence of Durga Puja, a festival deeply rooted in the cultural fabric of Eastern India.

The new Z f mirrorless camera is set to make a statement and will be an extension of visual expression as it offers best-in-class technology and features like exceptional AF and VR performance. The Z f is tailor-made for modern-day photographers and videographers as it is a perfect blend of innovation, performance, and versatility. The cutting-edge camera Nikon Z f is poised to elevate creativity, setting new standards in performance, and promising to transform every moment and ‘Make it Iconic’.

Commenting on the launch, Mr. Sajjan Kumar, Managing Director of Nikon India Pvt. Ltd. said, “We at Nikon India feel very ecstatic with the launch our new mirrorless camera the Nikon Z f. The AI-driven features like Portrait Impression Balance, Skin Softening and Advance Auto, are designed keeping in mind the needs of photographers and cinematographers who are into Wedding and Fashion genres. The new Nikon Z f will become an extension of the creator community and will help them take their content a notch higher. To make the moment momentous we have also launched a festive campaign ‘Nikon Puja Vibes’ with the aim to blend technology and tradition, enabling individuals to capture the very essence of the celebration. Eastern India has always been an influential region for us, and we are sure that the new product and festive campaign launches will fortify our market share further”.

The participants who attended the launch event got hands-on experience with the new Nikon Z f. The immersive opportunity to experience the new camera elevated consumer engagement and gave them a chance to check the product before making an informed decision.

Forfestive season, the ‘Nikon Puja Vibes’ digital campaign invites participants on Instagram (@nikonindiaofficial), Facebook (@Nikon (IN)) and Threads (@nikonindiaofficial) to seize the enchanting moments with Nikon cameras with an aim to elevate the world of imaging. Nikon’s cutting-edge technology promises to capture the vibrant hues, the pulsating rhythms, and the intricate details of the festivities, preserving them for generations to come.The campaign is live from17^th October 2023 onwards over Instagram and Facebook where the participants can share their Puja captures. To elevate the customer experience, Nikon established an Experience Zone at Archgate, providing enthusiasts with an opportunity to explore and test the latest Nikon models in a Puja-themed environment. Additionally, Point of Sale Materials (POSM) including danglers and standees will be strategically placed to enhance the visibility of the campaign across the Eastern Region.

Nikon India came up with a slew of attractive cashback and bundle offers to boost photographic culture and spark a sense of excitement among photography enthusiasts. Nikon India is committed to the eastern India market as it has a vast network of over 250 dealers from West Bengal, Bihar, Jharkhand, Orrisa, and the Northeast region. Along with this, Nikon has further strengthened its presence across 29 experience zones in East India.