NewGen university with cutting edge programmes

ASBM University, Bhubaneswar is a NewGen university with cutting edge programmes. It has been
founded by Prof. Biswajeet Pattanayak, a famous Management Guru and a former Professor of IIM Lucknow and
Indore and former Director of the Reserve Bank of India’s IIBM (Indian Institute of Bank Management), Guwahati.
The University has been established at Bhubaneswar by the Government of Odisha under the ASBM University,
Odisha Act 2019. The University has graduated from an autonomous business school (Asian School of Business
Management) set up in 2006, and now occupies a unique position in India as the only management university
in the country focussing on Management, Technology, Liberal Arts, Accountancy and Law under its five
functional schools, viz. School of Business, School of Liberal Arts, School of Accountancy, School of Law, and
School of Information System. It is one of the first universities in Eastern India to establish a full-fledged
school for Liberal Arts.
It is the first university in eastern India to be accredited by Accreditation Council for Business Schools and
Programs (ACBSP), USA which provides opportunities for ASBMU students to explore for higher studies in more
than 1500 renowned universities of the world under ACBSP.
ASBMU is one of the first universities to offer 4 years Degree Programmes under NEP – 2020 with integration of
Skill Development and value based courses leading to a combined Honours and Research Degree with multiple
entry and exit. Students with such a degree can register for Ph.D. programme directly without a Master’s degree.
This 4 years programme will also help students for their studies abroad.
ASBM University offers cutting-edge industry-demanded innovative programmes leading to Graduate, PostGraduate, and Doctoral Degrees, and engaged in Applied Research and Consulting. Some of its unique
achievements are:
 First time in India – launching of MBA in MSME Management in collaboration with the National
Institute for MSME, Govt. of India,
 Master’s in HRM & IR in collaboration with the apex body in India of HR professionals the National
HRD Network (NHRDN),
 MA in Applied Psychology in collaboration with the Mental Health Institute, SCB Medical College &
Hospital, Cuttack for specialisation in Clinical Psychology,
 Global MBA in collaboration with the Metropolitan State University (MSU), USA leading to an MBA
degree from MSU,
 Five years integrated Law programmes – BA LL.B. and BBA LL.B.,
 ASBM Finishing School is a unique initiative in developing Personality, Attitude, Soft Skills and
employability skills of its students and enables them to crack campus placement and also start-up
 Placement – With the rigorous modules of the Finishing school, ASBM has successful track record of
100% since 2008 of its MBA programme through campus placement drive. This year the UG students of
BBA and B Com have been placed in TCS through campus recruitment drive.
The University is located in a green campus in Bhubaneswar with state of the art infrastructure including all the
facilities of an integrated residential campus.

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