New Initiatives By Dr. B. C. Roy Engineering College, Durgapur

Recently, a MoU Signing Ceremony between Cambridge Marketing College, Cambridge and Dr. B. C. Roy Engineering College, Durgapur was done to promote joint collaboration for advanced training programmes on cutting-edge technology and management for in-house students, faculty and eligible interested persons from corporate world.

As Dr. B. C. Roy Engineering College is celebrating 20 years of its meaningful presence in the field of technical and management education in Eastern India, signing of an agreement with Cambridge Marketing College, an esteemed organisation in UK is expected to open a new chapter of effective benchmarking and skill development for deriving mutual benefit. International and national existing collaborative efforts (MoU) with Texas Instruments Innovation Lab, USA/India, Xilinx, USA, Core EL Technology, India Ardent Computech, Kolkata, CoCubes, Bangalore, in technical field is worth mentioning. MoU with TATA Power Skill Development Institute (TPSDI) is one more shining effort. MoU with The Mission Hospital, Durgapur for wide medical support is a great step forward. All are in operation till date. Cambridge Marketing College (CMC) is a professional College that disseminates courses and learning in the areas of Marketing Management and Public Relations. It is an accredited college of the much acclaimed Chartered Institute of Marketing of UK (CIM UK). It is one of the top five CIM colleges that has been offering the globally sought after CIM qualification for last 28 years across the globe. CMC is based out of Cambridge UK and has its presence all over Europe, Middle East, South Asia, North Africa and North America. Apart from CIM courses, CMC offers their own study programmes independently and through associations with local institutes in many countries. Present association with Dr. B. C. Roy Engineering College is second in West Bengal. Tutors of CMC are mostly academician cum management professionals. Their contemporary knowledge and insight about the modern management practice are always passed on to the student and that makes the real difference. CMC alumni are known to have worked in large MNCs.

Recently, CMC has started offering its most modern courses in digital marketing and application of marketing technology in West Bengal in collaboration with MAKAUT, thanks to the initiative from its visionary leaders. The most recent notable collaboration is with BCREC where CMC will offer short intensive Master Classes on contemporary management tools and practices. Immersion Management Programme will also be offered in UK where the participants will hone and upgrade their management knowledge and skill of the most contemporary international standard. MoU with Cambridge Marketing College, UK, again opens up scope to provide the taste of cutting-edge technologies as well as management concepts both for the students and faculty both in India and in UK at a very reasonable cost. Relevant details of the benefits to be received and scope of training in our College campus in India on one hand and in UK, at Cambridge with support from top class trainers for a short period will bring a substantial change in the participants in and out. This immersion for a couple of days will compel them to soak in new concepts that will help them with highest job opportunity at a reasonable cost. Faculty members escorting students are also included in the programme.


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