Merlin Group, a leader in the real estate sector for over four decades, has introduced its new corporate brand identity. This rebranding embodies the company’s rapid growth and steadfast commitment to quality, innovation, and customer satisfaction, which have positioned Merlin as a top choice for homebuyers and investors. The new identity underscores Merlin’s role as a real estate leader, highlighting a refreshed mission to accelerate growth in the coming decade. The rebranding initiative includes a complete visual overhaul—featuring a new logo, website, and design system—alongside updated brand promises and enhanced mission and vision statements, all meticulously crafted to communicate Merlin’s unique value across the real estate sector. The new logo symbolizes growth, dependability, and transformation, reflecting Merlin’s enduring commitment to turning dreams into reality.
Commenting on the new brand identity, Mr. Saket Mohta, Managing Director of Merlin Group, stated, “Our new identity reflects our commitment to delivering exceptional real estate solutions and enhancing the lives of our valued customers. At Merlin, every brick and foundation represents more than just building structures; it’s about creating value, fostering a sense of belonging, and enabling communities and families to flourish, making memories that transcend generations. As we expand our presence nationally and globally, we remain dedicated to transforming dreams into reality.” Sushil Mohta, Chairman of Merlin Group, said, “Merlin Group introduced the concept of corporate branding back in 1990, when corporatization was still a new concept in the real estate sector. We were pioneers in branded real estate. Over the past four decades, we have built a respected brand by adhering strictly to high standards of construction, consistency in service, transparency and fairness in dealings with all customers and stakeholders, innovation in design, and a commitment to sustainable development”. “This rebranding is more than a new look. It reaffirms our commitment to excellence. Our new identity will communicate this across all segments of the real estate market”, added Sushil Mohta, Chairman of Merlin Group.
Merlin Group is renowned for its portfolio of luxurious residential complexes, commercial spaces, and sustainable townships across India and beyond. With over 20 million square feet of landmark projects, including Acropolis Mall, Ibiza the Fern Resort & Spa, and Princeton Club, the group continues to innovate. Merlin Rise, which features global sports academies by soccer icon Ronaldinho, cricketer Yuvraj Singh, global swimming star Michael Phelps, and Bollywood actor Tiger Shroff, is set to become a landmark sports township in Rajarhat. Additionally, the company is developing the first World Trade Center in West Bengal, scheduled for a formal launch next year. “We are proud to be the first to bring the World Trade Center to Bengal,” said Saket Mohta, MD, Merlin Group. “We are committed to adding several million square feet of real estate development, with iconic projects in the luxury residential and commercial sectors in Kolkata and across major cities over the next five years. We are also expanding our real estate business in Pune, where we are currently constructing three projects and are on the verge of signing four more. In addition, we are exploring new projects in Navi Mumbai. Our spaces are designed to reflect the unique aspirations of our customers, creating communities where families can flourish and memories are built across generations.” “At Merlin, we are committed to sustainable real estate development in every project. As an environmentally responsible company, our initiatives reflect sustainable construction practices that support a greener ecosystem. We diligently follow green building standards to ensure eco-friendly and responsible development. Sustainability will continue to play a crucial role for us and the entire real estate sector in the years to come,” added Saket Mohta.
