Merlin Group unveils its tie- up with internationally acclaimed Sports Icons

Merlin Group , India’s leading real estate conglomerate has unveiled its coveted association with World famous sports icons – Midfielder Maestro RONALIDINHO, The most decorated Olympian of all time, Olympic swimming champion MiCHAEL PHELPS,  India’s cricketing icon and a passionate dedicated cricketer YUVRAJ SINGH and the fitness icon  ‘TIGER SHROFF’.

The greenfield sports themed township “ Merlin RISE- The Sports  Republic “ will house the state of the art Football academy of RONALDINHO – R10 FOOTBALL ACADEMY ; The swimming academy of MICHAEL PHELPS —- – “MICHAEL PHELPS SWIMMING” ; India’s state of the art “MMA MATRIX TRAINING CENTRE”  BY TIGER SHROFF  and  the cricket academy of Yuvraj Singh – The Yuvraj Singh Centre of Excellence (YSCE).

Spread over a sprawling area IN Rajarhat,  the project christened as “RISE – Sports Republic” is a self-sufficient township with all amenities required for today’s modern  living. The project is poised to develop 10,000 flats with an approximate population density of 35000 at Rajarhat Chowmatha  on the 6 lane express highway connecting New town.The proposed township is 20.9 km  from the central  business district of Kolkata and 7.5 km from Bengal Silicon Valley.

The R10 football academy and The Yuvraj Singh Centre of Excellence (YSCE) will be operational within next 5 months. The MICHAEL PHELPS SWIMMING and MMA MATRIX TRAINING CENTRE BY TIGER SHROFF   will be active in next one year. The academies will follow a thorough and complete training curriculum, techniques ,learning module and overall infrastructural facilities as per the  guidelines of these academies.  This will help them bring out the hidden talent from different segments of the population.

The Sports Township of Merlin is equipped with  a football all weather ground , where 2 matches of 5 a side and also 7 A side and 9 a side can be played at one time along with world class training to be imparted by  R10 Academy of Ronaldinho. The sports city will have Indoor nets/pitches to practice during bad weather and 2 outdoor pitches on the field with all the updated equipments and technologies to be imparted by YSCE.

In Swimming  Merlin Sports township  will house  a  swimming pool at the roof top of the Sports Club  where  training will be provided  Under the training and programme of the G.O.A.T swimmer of the world “ Michael Fred Phelps”.

The sports city will have a state of the art gymnasium with the updated equipment, proper training and diet guidance along with provision of MMA MATRIX (Mixed Martial Arts) and other facilities where one can accomplish to be the best athlete.

“The Yuvraj Singh Centre of Excellence (YSCE) The Yuvraj Singh Centre of Excellence (YSCE)  is the culmination of many years of toil & sweat from a passionate dedicated cricketer  YUVRAJ SINGH who has become one of India’s cricketing icons. We are happy to be associated with Merlin Group to set up The Yuvraj Singh Centre of Excellence (YSCE) in Rise-Sports Republic ,  a township being developed  by Merlin Group in Kolkata. This will be  the first academy by YSCE in Eastern India.  We will groom every aspiring  cricketer in Bengal from a grass root level to the highest standards along with fitness & passion. We want to make accessible the best infrastructure for cricket aspirants in every city and bring best opportunities for every legend”, said, Simarjit Singh, COO, YSCE

” We at Merlin are privileged to announce the coveted association with academies of internationally acclaimed sports  icons – Soccer Maestro Ronaldinho, Cricketing icon Yuvraj Singh , World’s swimming legend Michael Phelps . We are also extremely delighted to announce our association with the fitness icon Tiger Shroff. West Bengal as well as India is the treasure-trove of untrained talents in sports. There is no dearth of talent but I sensed a sports infrastructure gap in Bengal.  There is a dire need for identifying and grooming the talents from the grass root level. This motivated me to set up a world class sports infrastructure and sports academies of internationally acclaimed brands to nurture the talents. The academies will hire international supervisors and coaches who  will  nurture the talent pool , train them and take  them to  the next level to possibly to represent  the state or district or nation. We will try our best to provide assistance to needy yet talented youngsters .  As a responsible corporate , we had  a vision  of setting up a project that  will serve our society. I hope these academies and MMA training centre  will provide a  platform  to  our aspiring kids and youngsters to fulfill their dream and passion in sports. Our dream is to create world class cricketers, footballers and swimmers who can represent nation and even win more accolades in Olympics and international sporting tournament. In future we may come up with  other academies  in other sports area in the project. We have chosen the land bank available in Rajarhat  Bishnupur which is the upcoming  hotspot destination ,” said Saket Mohta, Managing Director, Merlin Group

“Children these days are glued to the screens, be it phones, television or computers. Digital media and Television have facilitated flow of information in a lightning speed in the internet age, but over exposure to digital media also is causing an extremely negative impact on children and kids. Gone are the days when children used to grow playing football, cricket, hockey or any other physical games. Ironically they are playing these games on the screens of their mobile phones. This trend is quite dangerous and also deterring for their physical and mental growth. `Rise’ with excellent facilities will attract these children to the playground. This will provide the  much needed fillip  to the holistic growth of  children”, added  Mr. Saket Mohta, MD of Merlin Group.

The first phase of the mammoth township project will witness the  development of   2529  flats. Out of these, 968 apartments will be sold through lottery now. There will be 2BHK apartment @ Rs 29 LACS & 32 Lacs on Down payment & Installment scheme and 3BHK apartments @- 35.5 LACS & 39.5 Lacs on Down payment & Installment scheme.20% of the first phase of the  sports township will be invested in developing sports academies, Martial art training centre  and sports related infrastructural facilities that include Cricket Ground, Football Ground, Indoor sports area, swimming pool and a host of other amenities.

The second phase of the project will witness the launch of a multispecialty hospital, a  school  of international repute. A retail block with hypermarkets from organized retail giants  and offices with co working space will be also there as part of the township. The township will also include facilities for other sports activities like Basketball, Badminton, squash, Table Tennis.

About R10 Academy : Brings The legacy of one of the greatest soccer stars in history- RONALDINHO.He was the first and is still the only soccer player in history to have won the UEFA Champions League, the CONMEBOL Libertadores, the World Cup and to also have been elected Best in the World.A soccer academy that goes far beyond teaching how to obtain high performances in a sport. A training center that helps develop more capable, resilient and winning children and adolescents in any area. A method with the trademark of excellence to be the best in the world. R10 Academy has an exclusive training system and a Virtues Program for girls and boys between the ages of 4 and 17. Focused on forming champions on and off the field, the brand is expanding rapidly  and is already present in North America, South America, Asia and the Middle East. We believe in sport as a means for social transformation, opportunity generation and the development of young citizens who are more confident and ready to achieve individual goals, as well as give back to society.


About YSCE:

The Yuvraj Singh Centre of Excellence (YSCE) The Yuvraj Singh Centre of Excellence (YSCE) is the culmination of many years of toil & sweat from a passionate dedicated cricketer YUVRAJ SINGH who has become one of the India’s cricketing icons.

Conceptualized by the man himself, YSCE is not just another academy but an integrated 360 degree sports development institute created to be an outstanding base for player development where all players have the maximum possibilities to reach their full potential.YSCE’s out of the box strategy focuses on developing the sporting ecosystem of the country via a multi faceted approach which includes setting up high quality cricket academies across the country, identifying and supporting technology solutions for the enhancement of the sports, pitch intelligence, character building and event the full understanding of the laws.With a profound certainty that very single detail in cricket matters and communicates something that definitely enhances the performances.YSCE passionately well-serves player careers in a way that is all at once strategic, creative and cost-effective.According to us, being successful in sports is a way of life 24 hours a day, 7 days a week, 365 days a year.Respect and energy is are the key words for us and it must exist in everyone involved: coaches, parents, other relatives and above all –the player himself/herself. We will strive to give all players the necessary tools to develop their cricket game, but it’s up to the player to take the final step.

About  Michael Phelps Swimming –  Michael Phelps is passionate about growing the sport of swimming and encouraging more children to learn the sport. As a child, he learned to swim in a school in North Baltimore, called the North Baltimore Swim School. It was there that he learned water safety and overcame his fear of water. After a lot of accomplishments, both in and out of the water, Michael Phelps is able to invest in the very program that taught him. This is a program that he fully supports and believes in. This swim school gives Michael a direct opportunity to reach his personal goals in taking the sport further, while giving back to the community. “I want to test my maximum and see how much I can do and I want to change the world of swimming”-Michael Fred Phelps-28 Times Olyimpic Medalist.

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