Meesho digitises over 30,000 small businesses from West Bengal, ropes in Sourav Ganguly ahead of festive season

Meesho, India’s fastest growing internet commerce company, announced that more than 30,000 small businesses from the state of West Bengal are now registered on the platform. The platform also recently logged more than 102 million downloads in Q4 FY2022, up more than 5X year on year.

With the company’s industry-first initiatives such as zero commission and zero penalty, Meesho has witnessed a significant increase in the number of MSMEs from West Bengal joining the platform in the past year. Top categories preferred by the suppliers in the region include  apparel, personal care & wellness, consumer electronics and home décor. On the consumer front, the platform  recorded over 100 million transacting users in the last one year alone with customers from Tier 2+ markets being the key driver of this growth, accounting for 80% of all shoppers.

Since inception, Meesho has extensively worked towards supporting and enabling SMBs across the country especially helping Tier 2 and Tier 3 cities exploit the benefits of internet penetration by offering them a platform free of cost to sell their products across India while giving the consumers a wide range of affordable and quality products. As a result, the total number of sellers on the platform has crossed 7 lakh, with registrations growing twice as fast as last year.

Establishing itself as one of the most instrumental platforms in digitising the country’s MSME landscape, since January 2021, sellers on Meesho have seen their business grow by 82% in two years. As a result,  the platform has seen ~1.2 lakh small businesses become lakhpatis and over 8,000 become crorepatis. Nearly 50% of all Meesho sellers hail from tier 2+ cities such as Amritsar, Rajkot and Tiruppur, underlining the company’s mission to democratise internet commerce for everyone.

Ahead of this year’s Durgo Pujo, Meesho will be hosting a Maha Indian Savings Sale on August 27th & 28th. The platform has on-boarded notable Indian cricket administrator, commentator and former national cricket team captain Sourav Ganguly for its marketing campaign around the upcoming festive season.

Commenting on this, Megha Agarwal, CXO, Growth at Meesho, said, “Our mission is to democratise e-commerce for everyone and achieve a zealous goal of 150 million transacting users by December 2022. With our industry first initiatives such as zero commission and zero penalty, we aim to further support the flourishing entrepreneurial spirit of our country and help small businesses grow and succeed online. The upcoming festive season will be a testament to Meesho’s efforts towards helping millions fulfil their desires by providing them a wide selection of quality products at the lowest prices.”

Meesho was the first Indian company to launch an integrated e-commerce mobile app for customers and sellers as part of its efforts to drive the digitisation of small businesses in the country. Through this app, sellers can manage their businesses better, whether it’s order processing, payment tracking or inventory management.

In a bid to democratise internet commerce for everybody, the company wants to ensure the transition from offline to online is simple and seamless.

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