Metrocity

Meesho aids digitization of MSMEs in West Bengal

 In a bid to achieve its vision of enabling 100 million small businesses to succeed online, Meesho, India’s fastest  growing internet commerce company has so far helped over 4 lakh sellers across the country digitize their businesses. Meesho saw an impressive 6X increase in the number of sellers on the platform from West Bengal in 2021. In the same year, the state also witnessed a 4X growth in the number of women sellers, who recorded 6X growth in orders.

Lakshminarayan Swaminathan, CXO, Supply Growth at Meesho, says, “Meesho, through its innovative strategies has been able to create opportunities for seller communities throughout India. As a testament to this, we have witnessed a significant  rise in the number of sellers being onboarded on our platform. We are confident that this trajectory will help us reach our ultimate destination, which is to enable 100 million small businesses to succeed online in India.”

Nearly 70% of all Meesho sellers come from tier 2+ cities. To further help sellers scale their online business, Meesho announced an industry-first 0% commission model in July 2021. As a result, sellers on Meesho saved over INR 2 billion in 5 months, between July – December, 2021. On an average, sellers on Meesho have seen their business grow by ~76% over a period of two years.

 

With a mission to democratize e-commerce for India, Meesho provides MSMEs with the means to be financially independent from the comfort of their homes in a flexible manner. Akanksha Lakhotia, a seller from Kolkata says, “I envision a day when children from families belonging to all socio-economic classes have access to good quality clothing at affordable prices. With my husband’s encouragement and faith in my idea, we decided to jointly start our own brand of children’s clothing called Celebrity Club.”

True to her vision of catering to people across varied income groups, the garments are priced very reasonably, between ₹250 to ₹400. She especially credits the zero-commission model in helping them maintain their pricing while ensuring exponential growth for their business.

Akanksha is proud of the popularity that her brand has gained, with people identifying her as the co-founder of ‘Celebrity Club’. Having said that, she expresses her happiness at the growth of e-commerce in the country, which enables Indians to shop from a wide variety of products, including people with budgetary constraints and those living in the remotest parts of India for whom it was previously inaccessible.

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