Unicharm India, the pioneer in pants-style disposable diapers, has unveiled its ground-breaking ‘Power of deep sleep’ campaign in Kolkata. This initiative aims to deepen Unicharm’s engagement with the people of West Bengal and further its social commitment by highlighting the importance of deep sleep for babies. The announcement was made at a high-energy press conference attended by Mr. Toshiyuki Nakamura, Vice President of Marketing, Mr. Ashish Kumar Verma, Senior Sales Director, Unicharm India, and Actress Priyanka Sarkar.
Introducing “Power of Deep Sleep”: Power of deep sleep campaign is a unique event hosted by Unicharm India designed to illustrate how MamyPoko Pants ensures babies uninterrupted, deep sleep by preventing sogginess and leakage. Featuring deep absorbent crisscross sheet and its innovative flexi-fit technology which give 2X protection from thigh leakage and a skin-friendly sheet enriched with coconut extracts, these diapers maintain the baby’s skin health while providing comfort throughout the night. MamyPoko Pants, Extra Absorb, offers up to 12 hours of deep absorption, significantly reducing sogginess and enabling babies to sleep deeply, which is crucial for their overall growth.
Mr. Ashish Kumar Verma, Senior Sales Director, Unicharm India, remarked, “We are thrilled to introduce the ‘Power of deep Sleep’ campaign in West Bengal, beginning with Kolkata. West Bengal is a vital market for us. Its diverse and dynamic nature contributes significantly to our growth and to deliver our vision. Therefore, it is fitting that we launch our ‘Power of deep sleep’ campaign here. This initiative is aimed at providing babies with the most comfortable diapers, ensuring they sleep soundly while keeping their skin healthy.”
Mr. Toshiyuki Nakamura, Vice President of Marketing, Unicharm India, added, “We at Unicharm believe this effort will help parents nationwide understand the critical role of deep sleep for their babies. MamyPoko Extra Absorb has been a trusted companion for mothers across India, and this campaign reinforces that bond. We are confident that the ‘Power of deep sleep’ campaign will positively impact parents’ lives across the country.”
