Continuing with its commitment to re-define retailing standards in the Indian consumer durable industry, LG Electronics has opened their 14th Best Shop in Kankurgachi, Kolkata. Designed to meet the current challenging demands of the retail environment in the country, this new Best Shop was inaugurated by Mr. Arif A. Khan, Regional Business Head- West Bengal and North East, LG Electronics India.
The LG Best Shop aims to enhance the shopping experience of today’s sophisticated market, and would serve as a one-stop-shop for all the digital lifestyle needs of a household.
As a responsible brand LG Electronics has put together guidelines for its Best Shops across India to help maintain health and hygiene standards taking in view of current pandemic COVID19. The guidelines include mandatory use of masks and hand sanitizers by the staff as well as product and store cleaning every hour so that safe environment is maintained.
Speaking on the occasion, Arif A. Khan, Regional Business Head- West Bengal and North East, LG Electronics India said, “It has been our endeavor to create a store that would not only stand out, but also showcase the values of LG brand. Our retail strategy is to be where our customers are, instead of being present in the conventional electronics markets. LG Best Shop has been conceptualized as the ultimate retailing experience that synchronizes with the international image of innovation, quality and excellence. With these stores total numbers of Best Shops are now 14 in Kolkata”.
The LG Best Shop concept was established with the aim of creating a platform to communicate the LG identity. The objective was not just to attract the impulse buyer, but to also introduce an element of interactivity in the outlet while projecting the identities of LG products. The showrooms have been designed to allow customers to shop in comfort even during peak seasons such as festivals. There are several value-added services like dedicated service help desks, which will enhance the overall shopping experience.