India now has an insatiable appetite for pizzas. The pizza boom is being driven by a surge in consumerism, increase in nuclear families and working women, steady growth in incomes, changing lifestyle and eating patterns and a greater accessibility of QSR outlets.
La Pino’z is one such pizza brand which is eyeing for a bigger slice of the Indian Pizza Market, Recently,La Pino’z opned its first outlet in the city of joy in Sector V, SaltLake.La Pino’z is famous for its giant slice concept which gives you the opportunity to try different flavors and pizzas at a very reasonable price.
Sanam Kapoor established La Pino’z Pizza (formerly known as Pinocchio Pizza) and made it extremely popular among every household. Starting the first outlet in the year 2011, he introduced the concept of extra large pizzas to the city and made them extremely popular among the pizza lovers in the city. His vision was to serve the people with food that is made with love. Sanam said “We are banking on the ‘value for money’ mantra to expand our market share.We want to ensure that depending upon the consumers we should give them value in terms of price. We are very close to the consumer and we try as much as we can do to match up their expectations.”