Kia Motors forays into the mid-SUV segment with the launch of Seltos

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Kia Motors, the world’s 8th largest automaker  launched its first product in mid-SUV segment, the Seltos in the Indian market with an introductory price starting from INR 9.69 lakhs (Ex-showroom PAN India) for the entry levelv Petrol Smart stream G1.5HTE model going upto INR 15.99 Lakhs (Ex-showroom PAN India)  for the Diesel1.5 CRDi HTX plus (6AT)and PetrolSmartstream1.4 T – GdiGTX (7DCT) and GTX plus top-end variant. The Seltos is BS-VI compliant and available in both petrol and diesel variants with manual and automatic transmission options.

The company also announced the receipt of record 320,35 bookings for the Seltos so far which has set a new benchmark for the mid-SUV segment in the country. Kia Motors India is well equipped to handle the overwhelming demand for Seltos in the market.  The company’s Anantapur plant has an annual production capacity of 3,00,000 units which will allow the company to smoothly cater to the increasing demand of Seltos in the country.

Commenting on the occasion, Mr Kookhyun Shim, MD & CEO, Kia Motors India said,“The Seltos has been one of the most ambitious projects for Kia Motors and even more so for Kia Motors India. The Seltos marks the arrival of Kia in India for the first time, and we have put our heart and soul into this product. The Seltos is all about surprising everyone with its premium features, distinctive design, supreme quality, refined and powerful engine options, addictive performance and so much more. It is BS-VI compliant and has undergone extensive testing to meet emission norms even with the currently available BS-IV fuel, which makes it future proof. With the most advanced set of engine, fuel and transmission options in Seltos, we are confident to address all the unmet needs of the segment today. For our new age digital savvy customer, we have also designed a complete digital journey from booking, sales and delivery to after sales service thereby ensuring the most evolved ownership experience ever. I am confident that Seltos will redefine the entire mid SUV segment in India. ”

Seltos is available in Smartstream 1.4 turbo petrol with a 6-speed manual/7-speed DCT, smartstream 1.5 petrol with 6-speed manual/IVT and 1.5 diesel VGT with 6-speed manual/6-speed automatic. Further, all the engines will be BS-VI compliant, making Seltos the first car in the segment to meet the emissions norms that will come into effect next year. The Seltos will have two distinct design lines – Tech Line aimed at family-oriented customers and GT Line aimed at enthusiasts who are young at heart. The Seltos line up will get premium and smart features such as 8.0 inch heads-up-display, 10.25 inch HD touch screen, a hi-tech sound mood lamp, a rear shade curtain, 360 degree surround view monitor, blind spot monitoring, world’s first connected air-purifier, highly advanced proprietary UVO connect system with 37 unique features for a wireless and seamless communication with the car, an 8-Speaker Bose Hi-Fi sound system with sound mood lamp and more. Host of safety features, ESC, VSM, 6 Airbags and use of AHSS- Advanced high strength steel.

The Kia Seltos will be offered in a variety of 8 sensuous colors and will get 5 dual tone options to keep the young and dynamic character of the car intact.

Further easing the buying process, Kia’s partnership with 8 leading banks of India will help the customers get the most attractive financing options with the lowest interest rates and desired paying back period. To add more comfort to the buying process for the customer, the company has designed a unique online purchase process, which begins with booking, selection, to financing and closes with delivery. Two leading banks of the country have tied up with the company to offer a complete online financing option to customers as well.

Seltos will come with Kia Motors’ comprehensive Promise to care service program which has been designed on the core philosophy of CARE-Connected, Adaptive, Responsive and Engage, which dovetails into a never before service experience for our customers. The service network of across 160 cities in India is supported by a digitized, IOT enabled Kia LINK app to efficiently manage service lifecycle. Spare parts network ensures spare parts are available across the country through 4 Parts Depots in Chennai, Navi Mumbai, Delhi NCR and Kolkata. The Seltos comes with a 3 years comprehensive warranty, extendable upto 5 years. The offering includes 24/7 Road side assistance of 3 years and scratch care program for one time free repair, amongst others.

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