Infinix kicks off Festive Season with the launch of HOT8 smartphone

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Infinix, a premium smartphone brand from TRANSSION Holdings, launched its latest device HOT 8 in Kolkata on 11th September. Continuing the successful legacy of the HOT series, the HOT 8showcases a list of features hitherto unseen in the sub 7k price category. Offering a number of features seen only in smartphones priced much higher,HOT 8 is the perfect device for users looking for a smartphone that guarantees maximum utility without compromising on style. Originally priced at INR 7999/-, the phone is available for purchase on Flipkartin elegant colors of Quetzal Cyan and Cosmic Purplefor INR 6999/- only till October 31st.

HOT 8 features

Display-HOT 8 features a 6.52”HD+ mini-Drop Notch screen with narrow bezels, a 20:9 aspect ratio and 90.3% Screen to body ratio which offers edge-to-edge screen access. The LCD screen has a brightness unit of 450 NITS and 1500:1 contrast ratio. It includes narrow bezels and tapered edges for a perfect one-hand operation, weighs only 179 grams and a dual gradient design in the back gives a premium feel.

Camera-HOT 8’s camera specs completely turns the tables on conventional camera frameworks that were available in the sub 7k segment till now. The phone showcases a 13 MP f1.8 AI-enabled Triple Rear Camera and 8 MP Front Camera with a dedicated LED magic Selfie Flash to enhance the quality of selfies and video-calls. The rear camera framework is equipped with a 2MP depth and low light sensor with QUAD LED Flash.

To add an extra bit of fun and quirk to conversations with friends, the device also offers motion detecting AR Shots and a Wide Selfie mode to ensure every group picture captures every mood, every moment and everyone! The entire structure is powered by AI that helps to identify the best settings or image quality optimization by segmenting images across 8 modes- AI Portrait, AI HDR, Night, Sports, Blue Sky, Text etc. With Customizable Bokeh, users can control the background blur in their images.

Performance-HOT 8 features a massive 5000mAh battery and a Helio  P22 (12nm) Octa-Core 64 bit processor, 2.0 Ghz, GPU – IMG PowerVR GE8320 chipset. It offers a 4GB+64GB DDR4 RAM with the latest Android Pie 9.0 OS, a pretty powerful combo at its price point. The phone has 3 slots (Dual nanoSIM+Micro SD) with expandable memory up to 256 GB. It supports (17.6 hrs 4G talk-time, 22.5 hrs Music Playback, 14 hrs Video Playback, 18.6 hrs Web Surfing, 11.4 hrs gaming, 25.4 days’ Standby time.

Commenting on the launch, Mr. Anish Kapoor, CEO, Infinix India, said “Infinix’s devices have generated a great response in India till now, and our HOT series phones have performed especially well. Kolkata is the epicenter of the entire Eastern India market and Infinix places a lot of importance in the response generated from the city as it determines the trends of nearby markets.  We want to aggressively reach out to the people of Kolkata and make them aware about HOT8’s incomparable offering! HOT 8 is the perfect phone featuring the best combination of aspiration, innovation and utility to make EK BadiShuruat in the smartphone world, and it will surely bring lots of happiness to smartphone seekers in the ‘City of Joy’.”

While the original price of INR 7999/- is also less compared to the specs on offer, the festive season discount of INR 1000/- makes the offer an absolute steal. Infinix’s mantra of reimagining the budget smartphone category by introducing cutting-edge technology to the masses has endeared the brand quickly, and HOT 8 drives this narrative further. Style, substance and a premium smartphone experience, with HOT8, people from Kolkata will be introduced to a device that offers a stunning smartphone experience sans an expensive price tag.

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