ibis announces a new program, ibis Music in partnership with global music giant Sony Music to bring live music experiences to its customers. The global partnership involves hosting multiple live gigs across 17 countries, promoting ibis’ passion for music. This is the latest step in the brand’s transformation, offering local residents and travellers a totally new experience in hospitality, creating vibrant social hubs for increased social interaction with the local community.
ibis Music, the latest campaign by the hospitality brand ibis hosted their third gig at ibis Kolkata Rajarhat after Navi Mumbai, Gurgaon and Pune. The popular band ‘M Sonic’ performed making the audience hum their tracks and also move to their beats. M Sonic was formed in 2002, hailing from the small state of Assam in north-east India. They came into prominence after their captivating performances got them to the finals of India’s Got Talent in 2009. Be it Bollywood, Sufi or Hard rock hits, M-Sonic always aims to maintain the melody of the songs which they perform with high levels of sonic driven passion and energy. The band has performed in more than 700 shows all over the country and has also performed abroad in Bangladesh, Singapore & China. M-Sonic believes in musically powered performances without any gimmicks and they play to entertain all age groups.
The Audience thoroughly enjoyed the band’s performance. The band performed songs like Tere bina (original song),Roop tera mastana, Kaise hua(the famous song from the movie Kabir Singh),the rock flavor of Damadar Mast Kalandar, Socha Hai, Teri Deewani, Qurbann Hua,Muskurane ki Wajah, Ramta Jogi, Chaiya Chaiya, Mere Sapno ki Rani kab aayegi, Dil Se, Woh Lamhe (remix) and they ended their performance with Vande Mataram.
The M Sonic band artists Mainak Nandy (Vocalist), Rana Ghosh (Drummer), Prasun Bhattacharya (Guitarist) and Sandy (Bassist) enjoyed performing at ibis Kolkata Rajarhat and said “It is great to see brands like ibis and Sony Music give opportunities to artists and performers and appreciate our talent. The audience at ibis Kolkata Rajarhat was amazing, we got a great response from the city of joy and we look forward to do more such performances in near future”.
With ibis music, the brand aims to bring audiences, established musicians and upcoming artists together in select ibis hotels in India. The campaign kicked-off with a live show with Akasa at ibis Gurgaon Golf Course Road followed with a gig by the band As We Keep Searching at ibis Pune. The Yellow Diary performed in Navi Mumbai, and the next gig after Kolkata will be held at ibis Bangalore featuring the band Peepal Tree (Kannada) on 9th August.
Speaking on this occasion Mizan Uddin, Hotel Manager, ibis Kolkata Rajarhat said “Music is something that connects people, we listen to music to relax ourselves.ibis Music aims to connect with travellers and local residents using music as the core strategy. The partnership with Sony Music India is the step in the right direction to encourage this and is the perfect harmony of two of the coolest brands coming together in their own respective fields.”