HIL Limited, a part of the USD 3 billion CK Birla Group, announced it has rebranded to BirlaNu Limited. This reflects the company’s ambitious growth strategy and its commitment to delivering world-class products and services across the building products space. The company has 32 manufacturing facilities across India and Europe, with customers and partners in over 80 countries.
Avanti Birla, President, BirlaNu, said, “Our new identity, BirlaNu reflects who we are at our core— a company which is always pushing forward. We are in this business because we believe in quality, innovation and making things that last. The people we serve—homeowners, builders, and designers— are at the heart of everything we do. Whether it’s creating better materials, improving sustainability, or bringing fresh ideas to construction, we’re here crafting innovative buildings and structures that stand the test of time.”
Akshat Seth, Managing Director and CEO, BirlaNu said, “Our focus has always been on delivering high-quality, sustainable building materials: pipes, construction chemicals, putty, roofs, walls and floors that meet the needs of modern construction. We’re making big moves to back that up. We’ve introduced Organic Based Stabilizers (OBS) in our UPVC pipes – an industry first in India, eliminating the use of heavy metals. We’ve doubled our AAC block capacity in Chennai to 4 lakh cubic meters per year, making it one of the country’s largest facilities. And marking our expansion into the home and interiors space, we intend to bring our global premium flooring brand Parador to India.”
Vijay Lahoti, Chief Business Officer, BirlaNu said, “BirlaNu has been expanding its footprint across East India through building team strength and strategic acquisitions such as Crestia Polytech, Patna, in the pipes business in 2024, and AAC Blocks business of Fastbuild, Cuttack in 2022. Our new greenfield Panels facility in Balasore, with a capacity of 36000 metric tonnes, is now fully ramped up. BirlaNu Leakproof Pipes is the fastest growing brand in India with a 70 %+ volume growth over the last year and our installed capacity of 64000 metric tonnes in East is the largest in the region. We will be setting up a greenfield facility this year in Patna for our foray into OPVC pipes. Our pipes have also been used in the Jal Jeevan Mission, benefiting more than 3 lakh households.”
With integrity, collaboration and excellence at its core, BirlaNu is set to redefine industry benchmarks and drive meaningful impact. BirlaNu is more than just a name—it represents a renewed purpose and commitment to being a trusted partner in building the future. As the world evolves, BirlaNu remains committed to shaping spaces where life unfolds and inspiring beautiful, lasting design.
