Heritage Foods enters Bengal market
Heritage Foods Ltd, India’s 2nd largest listed dairy company, is all set to make its foray into West Bengal, flagging off the business expansion plan with the city of Kolkata. Established in 1992 it is today one of the fastest-growing Public Listed Dairy Company in India.
Congruent with the company’s strategy of developing into a pan-India dairy player, Heritage Foods will now focus on the West Bengal market and phase-wise introduce its vast range of well-known, high quality dairy products to consumers through trade partners in important cities across the state.
“Over the last 3 decades, Heritage Foods has grown manifold to occupy a sizable share in India’s Dairy Market with strong presence in southern markets. We decided to focus on our East India launch through West Bengal because the state is the hub of business activity in Eastern India besides being the largest commercial base with easy proximity to several adjoining states, including the North-East of India. We are conscious of the food-loving consumers of the region who take considerable delight in good quality food items at competitive prices. We are confident Heritage Foods’ products will soon become a part of every household in West Bengal”, said Srideep N Kesavan, Chief Executive Office, Heritage Foods Limited.
Keeping in view the food connoisseurs of the West Bengal, Heritage Food Limited specifically chose select products which are loved by Crores of consumers across the country from its vast portfolio for the West Bengal market. These products come with the promise of health & happiness and are processed using best quality milk that goes through more than 80 stringent quality tests at 11 different check points. The quality of its products is set to make the whole dairy experience more enjoyable for the consumer whether at home or away from home.
Heritage Foods Limited will be introducing select products that will bring delight to the consumer everyday
· Heritage Cow Ghee & Danedar Ghee made with the finest quality heritage Milk through the traditional process, will give the experience of a home-made pure Ghee.
· Premium HeritageFarm Fresh Milk will give the experience of the freshest milk anytime anywhere.
· Range of indulgentDairy Drinkables – Heritage milkshakes,Lassi, Flavoured milk, Cold Coffee & ButterMilkwill naturally refresh & delight
· Heritage Truly Good Ghee Laddus will give a feeling of home away from home with the Goodness as pure as Mothers Love.
“Our vision is to delight every home with Fresh & Healthy products and empowering the Farmercommunity through the unique ‘Relationship Farming’ Model. We always advocate for the balancing of economic, social and environmental aspects to create a better tomorrow”, said BrahmaniNara, Executive Director, Heritage Foods Limited.
Headquartered in Hyderabad, Heritage Foods has a significant presence in several states. Its products are available across Andhra Pradesh, Telangana, Karnataka, Kerala, Tamil Nadu, Maharashtra, Odisha, Delhi NCR, Haryana, Rajasthan, Himachal Pradesh, Uttarakhand & Uttar Pradesh.