Hungama Play, a leading video on demand platform owned by Hungama Digital Media, today launched ‘Gud Boy’, a new Hungama Original in Marathi and Hindi. The show is a romantic comedy about a young boy, who shies away from commitment and is looking for the relatively carefree comfort of meaningless affairs. In order to do so, he tries every trick in the book to get close to girls but he soon finds himself hilariously stuck in a web of lies that he spun. Gud Boy stars popular actors Rishi Saxena, Khushboo Tawde, Dushyanta Wagh, Vinay Yedekar and Reena Aggarwal in lead roles. It is produced by CafeMarathi and directed by Badrish Patil. It is now available to stream on Hungama Play and partner networks.
Working as a dance instructor, 27 year old Pranav Kulkarni (Rishi Saxena) follows the “Gud Boy Formula” that allows him to get close to girls without the added baggage of a relationship. His scheme involves spotting girls in his dance class who have recently broken up, lying to them and then charming them to sleep with them. It’s worked well for him so far, however, things take an unexpected turn when he gets the invite to choreograph a sangeet for a wedding. Turns out, the sangeet he is expected to choreograph is for his high school crush, Shivani Joshi (Khushboo Tawde), who he still loves. What could have been a simple confession of love turns into a hilarious comedy of errors as Pranav’s lies begin to catch up with him. Meanwhile, Shivani, unaware of Pranav’s feelings, decides to set him up with her friend, which adds to the already muddled situation. Does Shivani get to know of Pranav’s lies? Will he be able to redeem himself and confess his love for her?
Speaking about the show, Siddhartha Roy, COO, Hungama Digital Media said, “Through our original shows, we are able to offer our users entertaining content that spans across genres, formats and languages. Gud Boy weaves in an engaging story with a humorous narrative and is sure to find appreciation among a diverse group of viewers. We are certain that our upcoming shows, along with our distribution strategy, will help us break new grounds and increase our user base by 2x in 2021.”
Nikhil Raibole, Co-Founder and CEO, CafeMarathi Studios said, “Our focus at CafeMarathi is to create shows that offer the viewers an immersive experience through creative storytelling. Gud Boy is humorous show that keeps the audiences engaged from the first episode itself. We are certain that the show’s interesting plot coupled with the presence of popular actors will be appreciated by the viewers.”
The show is now available to stream on Hungama Play, Hungama’s video on demand platform. Gud Boy is also available to stream through Hungama Play on MX Player, Airtel Xstream, Vi Movies and TV, Amazon Fire TV Stick, Tata Sky Binge, Tata Sky Binge+, DishSMRT Stick, D2H Stream, DishSMRT Hub, ISPs like Meghbela Broadband, Alliance Broadband, ACT Fibernet and Netplus, and Smart TVs like TCL, OnePlus TV, LG, Sony BRAVIA, CVTE, Toshiba and CloudWalker. It will also be available on Sony LIV and Flipkart Video at a later date. Additionally, Hungama’s association with Xiaomi will enable consumers to watch the show via Hungama Play on Mi TV.
Rishi Saxena said, “It was an amazing experience to work on a story as humorous as this. My character in the show is stuck in a situation that he doesn’t know how to get out of and it is funny to see him deal with it. I am glad to have had the chance to work with CafeMarathi and look forward to the audience’s reactions.”
Khushboo Tawde added, “The digital medium gives actors a chance to be a part of stories that we normally wouldn’t find on any other medium. I feel happy to have been a part of the show. I am certain that the viewers will enjoy watching it, just as we loved shooting for it.”
Gud Boy is now available on Hungama Play and partner networks.