Godrej Interio aims to strengthen its presence in Bengal with the launch of a new outlet

Godrej Interio, India’s leading furniture and interior solutions brand, opened a new franchise outlet inJoka, 40kms from Kolkata. Spread across sprawling 7500 Sq ft, which has Dual Facade (DH Road & James Long Sarani). With the new store, the retail brand aims to strengthen presence in the West Bengal and eastern markets.

The store is Located in Joka, which is the biggest residential hub connecting the extended Kolkata areas like Diamond Park,Pailan,Amtala,Sarisha andMG road. There are a lot of big educational hubshere and their residential campuses.Segmented into Home and Kitchen products, the store offers specially crafted products in home furniture, home storage, bedroom sets, Living Room Sets, Dining Sets and mattresses with modular storage solutions.

Expressing her excitement on inaugurating the new Godrej Interio store in JokaMs. Swastika Mukherjee said, “I am incredibly pleased to be a part of the launch of this new store. As a person who travels all the time and drives a boisterous way of life, I am mindful that discovering furniture that suits my style is overwhelming. Godrej Interio is outstanding for offering a total scope of home furniture most appropriate for Indian homes. I adore their consultative methodology with regards to selling and make’s the process a lot simpler and clients end up bringing home items according to their way of life needs. Godrej is known for its trust and responsibility towards quality items at a sensible cost. For which reason I am excited that Godrej Interio has opened another store in my very own region.”

Speaking on the importance of Joka marketMr. Subodh MehtaVice President B2CGodrej Interio, said,Joka is currently one of the biggest residential hubsand remains our most important market since the real estate players are coming up with township plans. Godrej Interio has a strong foothold in West Bengal market owing to its huge brand recall and significant customer base in the region. The state contributed nearly 150 crores to our overall revenues last year and we are expecting 10 crores of revenue per year from this store. Owing to its favorable location and our strong brand recognition, we are certain that this store will further expand our reach. The next extension plan in line is Store at Axis Mall, Rajarhat bringing in more patrons into the rapidly expanding Godrej Interio family.”

The home furniture segment in India is estimated to be around Rs. 50000crore. From the national addressable market, the organized players have a market share of 15-18%. From a state perspective, West Bengal market is estimated to contribute about 22%.

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