Further strengthening its regional OTT app assortment, Tata Play Binge adds ReelDrama to its platform
Facilitating availability, accessibility and affordability for OTT consumption,Tata Play Binge today announcedanother OTT partner integrationto the platform.ReelDrama, an OTT platform for bespoke Assamese content will now be available on Tata Play Binge.
Expanding its regional offerings, Tata Play Bingewith its extensive partnership deals with 18OTT apps, endeavors to present viewers compelling contentfrom all major and regional players across the country in just one click. With 18 apps under one roof, the platform hosts an extensive library of movies, TV shows, web originals, and LIVE Sports all under one roof.
The latest addition,ReelDramais a homegrown Assamese OTT platform known to bring alive the culture of Assam in all its glory by blending entertainment with education.Celebrated Assamese titles like Rhino Express, Fisaa, Trojan, Ratnakar, TomarOpekkhyatand more, along with ‘snackable entertainment’ through short form videos, spanning from music to poetry, stand-up comedy to cooking, devotional shows etc.will now be available for the subscribers ofTata Play Binge.
Commenting on the addition of ReelDrama, Tata Play’s Chief Commercial and Content Officer,Pallavi Purisaid, “One of the ideas behind Tata Play Binge is to bring to the fore diverse content from various cultures of India into the mainstream. ReelDrama’s content slate consists of Assamese cult movies and new-age cinema from the region, which we believe will add another flavor to the entire offering of Tata Play Binge.”
ReelDrama Director, Mrs. KuheliDasguptasaid, the objective of ReelDrama is to provide an alternative platform for talented Assamese filmmakers to showcase their craft to a larger section of Assamese- speaking viewers. The association with Tata Binge will aid our effort to reach out to a wider audience, not only in Assam but also in the entire country.
ReelDrama will join the band of most popular OTT platforms on Binge like Disney+ Hotstar, ZEE5,SonyLIV, MX Player, Voot Select, Lionsgate Play, hoichoi, Planet Marathi, NammaFlix, Chaupal, SunNxt, Hungama Play, Eros Now, ShemarooMe, Voot Kids, CuriosityStream, EPIC ON, and DocuBay. Content from all these platforms is available to the viewers of Tata Play Binge through a single subscription and single user interface.