For six glorious decades and counting, the iconic Filmfare Awards has continued to carve out a host of remarkable chapters in the history of Indian cinema. Celebrating and honouring excellence, the star-studded event every year lauds a series of iconic performers who have left behind an indelible mark on the minds and hearts of their ardent fans. Ringing in the season of accolades, Joy Filmfare Awards Bangla 2020 is back to bestow the prestigious Black Lady, this time to the finest of the Bengal Film industry at the Fourth Edition of Filmfare Awards Bangla. The event will be presented by Joy Personal Care, Global Digital Partners Facebook, & Instagram and Telecast Partner, Colors Bangla. The glamorous extravaganza is slated to be held on 31st March 2021 at Westin, Kolkata and will be aired on Sunday, May 9 from 6-9 PM on Colors Bangla and simulcast on Filmfare’s Facebook page on the same date and time.
In a night filled with glitz and panache with the who’s who of the Bengal Film Industry in attendance, the gala event will be hosted by the terrific trio of Mir Afsar Ali, Anirban Bhattacharya and Arpita Chatterjee. With all eyes on the stars of the night, the power-packed performances of Anirban Bhattacharya, Madhumita Sarkar, along with a host of others shall be one to look out for as they set the stage on fire in a scintillating show.
Add to that, singers such as Nikita Gandhi, Ash King and Benny Dayal shall strike the right note and get everyone’s feet tapping as they belt out a host of popular Bengali chartbusters.
Speaking on the announcement, Mr Deepak Lamba, CEO, Worldwide Media said, ‘’Known for its cinematic brilliance that is as diverse as ever, the Bengali film industry never ceases to set new milestones on its pathway to success. Having been part of this journey, we, at Filmfare, are elated to celebrate this talented film industry, which is continuing to make waves by foraying into newer genres and exploring fresh formats of storytelling to engage audiences. The coveted Black lady is a fitting tribute to the effort put in by cinema artists and content creators across Bengali cinema. We are all set to bring her back to the City of Joy and present fans of Bengali cinema yet again, a night that takes the celebration and jubilation to unprecedented heights at Joy Filmfare Awards Bangla 2020.’’
Sharing his thoughts about the Joy Filmfare Awards Bangla 2020, Mr Jitesh Pillaai, Editor, Filmfare said, “The Black Lady is perhaps the most recognizable award in the country, and we are proud to enhance her glory with the Kolkata edition of the awards. Knowing how eagerly awaited the event is amongst ardent fans of Bengali cinema, we are delighted to regale them once again over a series of fabulous performances that feature their favourite stars. We are all set to welcome back ‘The Black Lady’ to the city with much cultural glory and art. We hope to put together an entertaining show that is one of a kind and will be long remembered by one and all.”
Mr Sunil Agarwal, Chairman, Joy Personal Care said, “Being a personal care company with dominant markets in the Hindi heartland & Maharashtra, we have partnered with the national Filmfare property in the past. We are in the process of strengthening other geographies & what other place than our home turf, the place where we are headquartered. We have been aggressive with our marketing and S&D in West Bengal and associating with a marquee property has always been a part of our plans. The black lady is iconic no matter whether it is the regional version or the national one and we’re confident that it would be a successful show in Bengal for the viewers and the partners.”
Ms. Koel Mallick, Actor, said, “I feel delighted to be part of the Filmfare Awards, a yearly tradition that is eagerly awaited and celebrated by every Bengali film lover. Growing up, I was extremely fascinated by the Filmfare Awards. So much so that I used to adore them to such an extent where I wouldn’t miss the gala event for the world. With the upcoming edition all set to be bigger and better than previous years, I am looking forward to a night that is a remarkable celebration of the industry and its stellar performances. Rest assured that we’re going to put on a visual spectacle that will only extend the glorious legacy of the Filmfare Awards.”
Mr. Saket Jha Saurabh, Head – Entertainment Partnerships, Facebook India said, ‘’We are focused on building deeper engagement with our community through locally relevant content and cultural moments. The love for movies binds our users together and our partnership with Filmfare will help bring alive the magic of Bengali cinema, enabling fans across the globe to catch their favourite stars and all the excitement, via the simulcast of the awards on Facebook Watch.”