The Himalaya Drug Company, India’s leading herbal health and personal care company, today launched their exclusive hair cream range for men. Recently on-boarded brand ambassador for Himalaya MEN, Rishabh Pant, unveiled the range today at an event in Kolkata.
Himalaya MEN Hair Creamswill be available in three variants – Himalaya MEN Anti-Hair Fall Hair Cream, Himalaya MEN Anti-Dandruff Hair Cream, and Himalaya MEN Daily Nourish Hair Cream.
“With the male grooming market on a growth trajectory, and youth in the country seeking grooming solutions exclusively tailor-made for them, Himalaya MEN will play a significant role in this new trend of looking good. We, at Himalaya offer safe, gentle, effective skin and hair care products to our customers.Our concept of “Looking Good…And Loving It” brings to life a unique amalgamation of style as well as our brand vision of “Wellness in Every Home and Happiness in Every Heart”. Being a role model, Rishabh symbolizes the brand’s promise to make every young man look good and feel confident. We wish to establish ourselves as an integral part of every man’s personal care ritual,” said Mr. Rajesh Krishnamurthy, Business Director – Consumer Products Division, The Himalaya Drug Company.
The Himalaya Drug Company addresses the needs of customers through their products that are scientifically developed and inspired by Ayurveda. Speaking at the launch, Rishabh Pant said, “We are in a selfie world today, where looking good and men’s grooming plays a significant role. Products that have natural and herbal ingredients fulfil our grooming needs, and Himalaya MEN provides the perfect solution for this. My personal motto is to keep it simple and aim high, so that I can deliver my best game both on and off-ground”.
Men’s grooming is the fastest growing category today and is expected to touch up to INR 35000 crores by 2020. Studies have shown the growing concerns of Indian men towards hair loss and damage and like women, they too depend on reliable advice and products to get nourished and healthy hair. A growing purchasing power and the will to select products customized for men has fueled the category to a greater extent.
Himalaya MEN Hair Cream has been developed specifically to address men’s hair care needs and to offer strong, healthy, and nourished hair. Himalaya MEN Hair Creams are available in50 ml and 100 ml and are priced at INR 45 and INR 80 respectively.