Mumbai headquartered Atomberg Technologies, a smart and efficient motor based company in the business of manufacturing energy-efficient Gorilla fans, today launched their Gorilla Renesa Smart Plus IoT smart fans in Kolkata, which is one of the most important markets for them in India. These smart IoT fans are Wifi, Alexa and Google Home controlled and have been integrated with BLDC motor technology.
BLDC-powered smart Atomberg Gorilla IoT fans allow Indian families to save up to Rs 1500 per fan every year and 65% electricity by consuming 28W power at full speed. Besides Kolkata, cities like Durgapur, Asansol etc. have also shot up in terms of business growth numbers. Energy efficiency and the fact that it runs 3 times longer in the inverter (one of the big value propositions for towns/ cities with power cuts) have been some of the motivating factors for aspirational customers to purchase smart Gorilla Renesa Smart Plus IoT fans which are a benchmark in the field of innovation, aesthetic look of smart fans and smart energy-efficient electrical devices.
The fan market is estimated at Rs 10,000 crore in India, out of which the premium ceiling fan category is a 1500 crore market, growing at a rate of 25% each year. Looking at capturing 10% of this market, Atomberg Technologies has already seen a 3x growth in terms of revenue in 2018-19. The annual revenue run rate has hit 100 crores in Q1 of 2019 with more than 4 lakh units installed across the country. The company already has been successful in establishing a strong retail presence in all metro cities along with a 10% market share in e-commerce. Atomberg’s smart IoT fans are easily available on Amazon, Flipkart and on their own website.
Commenting on this announcement, Manoj Meena, CEO & Co-Founder of Atomberg Technologies said, “Consumers in West Bengal are always appreciative of new technologies and value savings. The very fact that more than 10% of online sales come from West Bengal, residents in Kolkata are becoming more aware and demanding of aspirational lives. We look forward to not only enhancing the smart fans product quality but also boost innovative smart electrical appliances which are aesthetically pleasing. Our smart fans are appreciated by consumers here primarily as they find more value in terms of comfort, convenience and energy-saving from our products.”
With 300 service centres pan India, Atomberg fans offer a 3 years warranty as compared to 1-year warranty offered by the industry pan India. Atomberg plans to expand the current product portfolio to include more products built on the core value proposition of BLDC and motor technology. Through their products, they have already touched more than a million lives till now in the country.