ACUVUE®, a brand of Johnson and Johnson Private Limited’s Vision division,announced the#Acuvue1DayChallenge. Guess who the first participant was –youth icon Rannvijay Singha.
The challenge aims to encourage Indian youth to take a step towards eye health. Through this initiative, the brand wishes to let people have the freedom to experience life with no compromises.
Good vision, being an important part of day-to-day life, is often neglected with many Indians giving regular eye check-ups a miss. Aiming to change the millennial mindset, the brand – with a multi-city campaign – is focusing on encouraging the youth to visit eye care professionals.
This is what Rannvijay Singha had to say about this novel challenge,“I can honestly say that looking after your eyes is just as important as looking after the rest of your body. That’s where regular eye checks ups come in. If you believe that you should always have a vision towards your goals, then it’s important to take care of that one thing that’s going to help you in your journey to achieve them – your eyesight. I therefore urge everyone to take the #Acuvue1DayChallenge and share their experiences with me”.
The #Acuvue1DayChallenge is restricted to 75 partner stores across India who provide trials by reputed eyecare professionals. The challenge is being kick-started by popular youth icons and celebrities likeRannvijay Singha, Hina Khan, Prince Narula and Jai Bhanushali in Mumbai, Delhi, Kolkata, Bangalore, Hyderabad, and Chennai
Speaking on the brand initiative, Tiny Sengupta, Director, Johnson & Johnson Vision,a division of Johnson & Johnson Private Limited said, “I believe that good health is the foundation of better lives and happy families. It’s an integral part of building communities and providing better opportunities to improve health overall.ACUVUE®is the #1 selling brand family of contact lenses worldwide *and ACUVUE® lenses are expertly designed for long lasting comfort, exceptional vision, high level of UV blocking, and are easy to handle.
It gives me great pleasure to kick start the#Acuvue1DayChallenge in Kolkata.
This activity has been created to urge the youth to get their eye tested and experience lenses free for a day through the hands of reputed eye care professionals, available only in 75 partner stores.
The challenge commences from 10th January 2020, where participants can take a free eye test, experience ACUVUE® Contact Lenses free for a day and get assured goodies. By participating in the challenge, few lucky winners from each town also get an opportunity to feature in a music video by brand^.