Emami Limited, one of the leading personal care and healthcare companies in India acquired 19% equity stake in Tru Native F&B Pvt Ltd (“Tru Nativ F&B”) for an undisclosed consideration. Tru Native F&B Pvt Ltd markets nutrition products under the brand “TruNativ”.
Inspired by the Government’s vision of providing holistic nutrition to Indians under its POSHAN Abhiyaan, “Tru Nativ F&B” is a nutrition Company dedicated towards empowering health and fitness enthusiasts with affordable and healthy food & beverage options. As per 2017 survey, 73% of Indian are deficient in protein while above 90% are unware of daily protein requirement. TruNativ focuses on solving the nutritional problems of Indian households by bridging the gap in protein intake through it products and offerings.
“TruNativ F&B” is a D2C business and its products are sold through its website and other e-commerce portals. The company aims to expand its footprint by selling through retail stores, supermarkets, etc.
Mr Harsha V Agarwal, Director, Emami Ltd said, “We are delighted to announce our partnership with TruNativ through an investment in equity stake. With health & wellness being the buzzword for consumers today, we see tremendous potential in the nutrition segment. “TruNativ” product offerings are very unique as they are based on real consumer habits and issues. We are excited to enter this segment which is in line with our Investment strategy and look forward to add meaningful value to the brand.”
Commenting on the development, Mr Pranav Malhotra, founder, Tru Native F&B Pvt Ltd said, “The nation as a whole is moving towards a healthier lifestyle which has been further accelerated by the pandemic. As the consumers adopt a preventive approach, there has been a significant uptick in demand of protein, fibre, vitamins, etc along with healthy food substitutes. TruNativ is poised to take benefit of this evolving opportunity through its innovative products delivered in convenient forms. It is exciting to have Emami come on board as a partner, who not only has very deep industry experience, but also believes in our vision to make TruNativ a household brand”.