Digital Transformation Propels Business Success in Kolkata

Digitalization has become an essential part of our lives, especially after the COVID-19 pandemic. Businesses, both big and small, are striving to have a strong online presence. Kolkata, the cultural capital of India, is rapidly emerging as a hub for  embracing digitalization and using it as a driving force for business growth. The shift towards digital platforms has helped businesses to succeed in the digital era.

One such digital solution provider and prominent search engine, Justdial, has played a transformative role in empowering local businesses. Through its comprehensive suite of services, the platform has created a seamless bridge between businesses and potential customers and establish meaningful connections.

Justdial helps businesses in getting discovered by people searching for products and services online. Mr. Prem Rohira, a long-time associate of Justdial from Mahohar Radios, Kolkata, highly recommended the platform and stated, “The conversion ratio is greater than any other media. Our digital presence in the market has grown immensely”. This testimonial reflects the effectiveness of Justdial in driving targeted leads and expanding business reach.

But the impact of Justdial doesn’t stop there. It goes beyond local boundaries and allows businesses to expand their beyond local borders. Mr. Aziz Ebrahim, who runs Akberally’s Clothiers, said, “I had a brand, but it was known only by customers who came by word of mouth. Justdial helped highlight my brand further. In fact, we have even received inquiries and orders from countries such as France, Germany, and Canada. The platform has given us great leverage.”

Not only does Justdial help  businesses find new customers, but it also enables them to find clients with a strong intent to transact. Mr. Gourab Neogi, associated with a Tally Training Institute, emphasized the advantage of getting direct leads of excellent quantity and quality through Justdial. He firmly believes that their decade old association has been so fruitful that they haven’t felt the need to be on any other digital platform. “We are a training institute, and we are looking for clients i.e., students and working professionals and Justdial is the platform where customers enquire about these services. It gives us good leads” he remarked and further added, “It has been the best platform to expand our business, especially post-pandemic era.”

Justdial has played a crucial role in empowering businesses by providing them with the tools, resources, and platform to connect with a wider audience. This digital transformation is essential in today’s competitive landscape, where expanding the consumer base is vital for sustained success. A strong digital presence allows businesses to adapt swiftly to evolving market conditions and meet dynamic consumer demands. Regardless of the industry, Justdial empowers local businesses in Kolkata and beyond, tapping into vast market potential and ensuring continuous growth and success.

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