Worldwide businesses and customers are moving to digital platforms. Online presence is no longer an option but a reality which we cannot deny. The global pandemic has proved that digital presence decides our survival. And it is not going to change. Everyone needs to have a digital strategy and work through it to implement it. More and more local brands are launching their products mostly on digital platforms like websites, eCommerce portals, using creative communication and so on.
Digital PR World has launched one exclusive budget ‘brand and product launch package’ specially made for local and micro businesses so they can have their own brands over digital platforms starting from logo design, brand name to packaging to launch and promotion thereafter. A step-wise process that involves branding and product launch simultaneously when the companies wish to launch any new product in the market. Various parameters are considered like, pricing, TG, USPs, quality etc. before the product launch and accordingly the creative route is designed to ensure customers get the product in the most positive manner.
No Agency in India could offer this kind of brand or product launch services to small, micro, and local businesses.
Digital brand launching is the new in-thing. In today’s world, most brands are launched online through digital platforms. Digital branding is a communication technique that combines the power of the internet and other digital or social platforms to launch a brand or develop a brand. A constant flow of leads is generated to spread the reach. It connects with the prospective customers online i.e. Amazon, Flipkart, Myntra, etc. Storytelling combined with proper visuals, and other techniques increase the awareness about the brand. Just like the conventional medium, digital branding involves few processes.
THE JOURNEY OF BRAND CAMPAIGN DIGITAL LAUNCH: HOW WE DO THE JOB :
Trademark and website domains
Packaging and labels
Website design – UI UX
Ecommerce onboarding – amazon flipkart for branding and sales
Ecommerce creative – Brand store and A+ content creation
Social media presence and communication design
E-brochure and brand guidelines
Content creation and blog
Digital and Print PR (English and Vernacular Language)
Outdoor creative work (if required)
Mall and Cinema branding (with brand video is required)
Performance marketing for branding and sales
Digital PR World is a digital marketing and creative communication company based out of Kolkata with a client base across the country. They are now expanding their locations in Ranchi, Guwahati, and Siliguri. They have already served companies of various sizes and industries in creative communication, SEO, PR, outdoor campaigns, digital marketing, influencer outreach, Amazon Flipkart management, performance marketing services.