The Covid 19 pandemic has not had a long-term impact on the potential to sustain the growth momentum with the HNI community showing resilience by staying invested and looking at new avenues of investments, Equirus Wealth stated.
Gold continued to be one of the favourite investment avenues along with newer avenues like technology capturing the attention of the young HNIs, the company said.
“Gold has always been the most favoured and stable investment avenues in southern India and continues to remains so. However, with the growth seen in technology sector during the pandemic period, we have noticed a stark change with newer HNIs, willing to take higher amount of risk, looking to invest in this segment,” said Ankur Maheshwari, CEO, Equirus Wealth.
“With personal meetings becoming difficult during the lockdowns, we also, as a company, invested in new age technology and introduced the Equirus Wealth App which allows our clients to monitor portfolio performance, download various reports, view asset-class wise, product-wise holdings, get detailed info on various funds, risk-return statistics, peer comparison, etc.” Ankur Maheshwari added.
Launched in January 2021, the Equirus Wealth’s App has seen tremendous response. Equirus Wealth App enables anyone from beginners to seasoned investors to open their investment account in less than 2 minutes and start executing investment transactions. The app also helps aggregate your portfolio across different advisors at a single place and is designed to provide a comprehensive overview of all the household accounts in one view. App offers in-depth analytics on your portfolio and enables you to research products across the entire marketplace.