Metrocity

Coca-Cola & Ogilvy launch “Happy to Queue” campaign in BJ Block Durga Puja, Salt Lake, Kolkata

This Durga Puja, Coca-Cola and Ogilvy present an exciting twist to ‘waiting in line’ with their latest experiential campaign, Happy to Queue in Kolkata. Embracing the vibrance of Durga Puja’s five-day celebration, where the city is illuminated with lights, love, and lively connections with friends and family, Coca-Cola’s immersive bottle installation will transform the wait into an uplifting and refreshing moment!

At BJ Block, Salt Lake, one of Kolkata’s most iconic Puja pandals, the Happy to Queue installation will greet the visitors with cool mist fans, the signature aroma of Coca-Cola bubbles, and the satisfying sight of chilled bottles, keeping the festive spirits high as people que up. From a bird’s-eye view, the installation and the flow of the crowd will mimic the movement of bubbles rising inside a fizzy Coca-Cola bottle, amplifying the happiness and excitement of Durga Puja in a fun and unforgettable way. With this experience, Coca-Cola strengthens its commitment to be an integral part of consumers’ joyous celebrations and shared moments in a meaningful way.

Link (Instagram): https://www.instagram.com/reel/DA0o5YCipOw/?igsh=MXV4aWY2MjdxZGRtZg==

At Coca-Cola, we believe in the joy of bringing people together, celebrating shared moments and cultural vibrance to create real magic. With Happy to Queue, we wanted people to enjoy the festive cheer in a whole new way, celebrating togetherness and the effervescence of life, much like sharing a chilled bottle of Coke,” said Kaushik Prasad, Senior Director, Marketing for Coca-Cola category at The Coca-Cola Company’s India and Southwest Asia Operating Unit.

Real Magic is when you can make standing in a line exciting & refreshing. This festive season Coke Happy to Queue gave people a chance to experience what it feels like to be inside a Coke bottle. Uplifting them to feel one with the fizz and the bubbles”, remarked Sukesh Nayak, Chief Creative Officer, Ogilvy India

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