Metrocity

Celebrating and raising awareness about consumer rights and needs

In the bustling landscape of commerce, the Need and Importance of Consumer Awareness take center stage, influencing the choices individuals make and shaping the dynamics of the marketplace. Consumer awareness goes beyond recognizing brands; it’s about understanding rights, responsibilities, and crucial information for making informed choices.

Consumer awareness is akin to a guiding compass, ensuring individuals have the knowledge required to make smart decisions in the market. It encompasses the level of understanding that empowers consumers with insights into their rights, responsibilities, and the necessary information to navigate an array of products and services.

Every single day of our life, from the moment we are born till the final journey…we are all consumers. From the 1st baby food till the last incense stick, we are purchasing. Every purchase however insignificant makes us a consumer. The end user is the consumer. It is important that consumers make an informed decision before purchasing, knowing its pros and cons. They also need to know how and where to address any grievances which may occur if the product falls short of the information provided, or creates harm instead of good. Encapsulating all this comes Consumer Awareness. Spreading information is important so that choices made are informed choices.Keeping this in mind, Consumer Affairs Department, Government of West Bengal,in association with ADSD is participating in a mega event on the 8th Sept 2024 at Westin Rajarhat.

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