Celebrate the festival of new beginnings with’s specially curated Pôhela Boishakh Shopping Store

 With the traditional new year setting in, today announced the launch of its specially curated ‘Pôhela Boishakh Shopping Store’ which brings in a wide selection of products to address the varied shopping needs of customers celebrating regional New Year. Customers can shop for products ranging from Puja essentials, ethnic wear, electronics, appliances, home décor, fashion and beauty essentials, accessories, and much more.

The store will be live till 15th April 2022 and give customers access to lakhs of products under one roof. Customers can choose from a host of brands such as Lakme, Titan, HP, Samsung, Pigeon, Cello, and many more.

Here are some products customers can choose from on’s Pôhela Boishakh Shopping Store with offers from sellers.

Look your best with the ethnic wear that suits your style

  • SIRIL Women’s Rayon Foil Print Straight Kurta: Look simple and elegant with this trendy straight kurta from SIRIL. It goes perfectly with jeans, trousers, and skirts while amping up your style quotient. Get it on from INR 299 onwards.
  • Studio Shringaar Organza Floral Printed Skirt Lehenga and Choli Set: Get the colorful and trendy-looking organza printed skirt with a soft crepe lining and trendy choli set. The skirt is fully stitched and lined with soft crepe fabric, making it fall well. The top choli is sleeveless and made of polyester. The set is available on from INR 1,515 onwards.
  • Larwa’s Kurta and Dhoti Set (Men): Celebrate the festivities with the classic beige kurta and white dhoti that will make you look traditional and dapper at any party. Available on from INR 749 onwards.
  • Ethnix by Raymond Men’s Jacket: Look your dapper self with the sleeveless, fit jacket from Raymond. Get it on from INR 2,198 onwards.
  • Aarika Girl’s Nylon Fit and Flare Knee-Length Dress: Dress up your kid in a fit and flare knee length dress this new year to celebrate in style. Get it on from INR 471 onwards.
  •  BATA Men Jalsa Juttis: Pair your outfit with the ever-classy black juttis from Bata that are the perfect inspiration for a fashionable look. Get it on from INR 544 onwards.
  • Inc.5 Women Mojaris: Make your look colorful with these mojaris from Inc.5 to compliment the simple, minimal look. Get it on from INR 1,778 onwards.

Accessorize your look

  • Peora Traditional Brass and Kundan Jhumki Earrings: Style your look with the beautiful mint and red colour jhumkis from Peora. Get it on from INR 735 onwards.
  • Shinning Diva Traditional Choker Necklace Jewellery Set: Wear the latest gold-plated jewellery set from Shinning Diva that looks stylish and goes perfect with any attire. Available on from INR 399 onwards.
  • Titan Raga Viva Analog Rose Gold Dial Women’s Watch: Get this watch from the Titan Raga Viva collection that represents everything classy, royal, and exquisite. Encased carefully in a round metal case, is the rose gold analog dial paired stunningly with rose gold toned metallic strap, having gloss and matt finish. Available on for INR 6,295 approx.
  • Caprese Women’s Sling Bag (Aqua): Mark the new beginning of the year and summer season with this genius of a bag that is spacious enough to carry whatever you may need. No matter what your outfit, sling the bag across your shoulder and you are good to go.  Available on for INR 1,198 approx.

Get ready this festive season with these beauty essentials

  • Lakmé Absolute Spotlight Eye Shadow Palette: The new Lakmé Absolute Spotlight Eye Shadow Palette comes with the perfect combination of 48 striking shimmers and intense mattes. These shades come in ultra-light velvety textures that glide onto your eyelids like a dream. Get this on for INR 796 approx.
  • Just Herbs Vegan Lip Tint and Cheek Tint (Pink Forever & Brick Red): This multitasking lip and cheek tint is a synergistic blend of potent ayurvedic herbs such as jojoba oil, rice starch and javitri. It blends easily and imparts a dewy-healthy looking sheen to your lips and cheeks for that party going glamorous look. Apart from the glam factor, this double-duty product also hydrates, nourishes, and moisturizes chapped lips and cheeks. Get this on for INR 1,095 approx.
  • Bombay Shaving Company Bath & Skin Glow Kit (Men): Gift your loved ones this specially curated kit from Bombay Shaving Company which comes with a Charcoal Face Wash, Face Pack, Sheet Mask, Peel Off Mask and Exfoliating Bath Soaps. Get this on for INR 800 approx.
  • Garnier Bright Complete VITAMIN C Booster Face Serum (30ml): Get this Vitamin C booster serum from Garnier which is enriched with the power of 30X vitamin C* and lemons. The lightweight and non-oily formula instantly penetrates into the skin and gives you an instant glow and reduces spots in 3 days (basis clinical test). Get this on for INR 332 approx.
  • L’Oréal Professionnel Serie Expert Absolut Repair Shampoo: Powered by gold quinoa and wheat protein, the L’Oréal Professionnel Serie Expert Absolut Repair nourishing hair shampoo helps repair damaged hair. It nourishes and strengthens the hair fiber leaving hair feeling soft and hydrated. Get this on for INR 695.

Must-have Puja essentials:

  • JaipurCrafts Steel and Brass Puja Thali Set (Gold, Silver, 9 Inch) showpiece: Seek the blessings of god with the Puja Thali that is made of the finest copper. Each thali is individually handcrafted and is embossed with an OM motif around the sides and Centre. The thali pack comprises of a diya, bell, roli/kumkum katori, dhoop, agarbatti holder, panchamrut set with a spoon and essential pujan samagri.
  • Collectible India Pooja thali Set for Aarti Home: This thali set comes with all the components which will complete your daily pooja properly. thali made of the finest metal, which will add elegance and charm to your puja room. the thali pack comprises of an aarti plate, diya, agarbatti holder and Laxmi & Ganesha idol. Get this on for INR 299 approx.

Celebrate new beginnings with new electronics and gadgets

  • HP 15s 11th Gen Intel Core i3 15.6 inches Laptop: Get more from your new HP laptop as it comes with boundary-breaking 11th Gen Intel Core i3 processors, UHD graphics, and 8GM ram that offers unparalleled speed. In addition, it has features such as a micro-edge HD display, 250nits and an anti-glare screen. Available on for INR 42,490.
  • Victus by HP Ryzen FHD Gaming Laptop: The Victus 16.1-inch gaming laptop PC has an AMD Ryzen 75800H processor, powerful NVIDIA, GeForce RTX graphics and an upgraded cooling system with high resolution display. If you’re a gaming enthusiast, this laptop is for you. It’s built to play.
  • Cosmic Byte Equinox Europa 7.1 RGB USB Gaming Headphone: Go Pro with your gaming audio sporting the Equinox Europa Gaming Headset on your ears. The headset comes with environmental noise-cancelling microphone, spectra RGB led lighting software, and cable controller. Get this for INR 2,314 on
  • Tribit Flybuds C2: FlyBuds C2 are designed for long periods of music time without pain or discomfort. It comes with ergonomic design for a secure and comfortable fit, bluetooth 5.2 dual-channel transmission, call noise reduction and up to 32 hours of battery life.

Visit your loved ones in style

  • American Tourister Ivy Spinner (Luggage- Suitcase): Carry your travelling essentials in this safe, damage free luggage suitcase from American Tourister. It comes with a TSA lock, interior packing strips, scratch resistant and 3-year international warranty. Get this on for INR 4,299 approx.
  • Skybags Trooper Polycarbonate Blue Hard Sided Cabin Luggage: Move in style with this luggage from Skybags that comes with a combination lock for safety, push button trolley handle, side grab handle, scratch resistant structure and 360-degree rotating wheel. Get this on for INR 2,599 approx.

Celebrate the new year with new summer appliances for home

  • Lloyd 1.5 Ton 3 Star, Wi-Fi, Inverter Split AC: Lloyd Voice & WiFi Enabled AC can be operated through devices like Alexa & Google Assistant and through your smart phones. AC with Inverter compressor that automatically adjusts power, Energy Efficient with Low Noise Operations. Available on for INR 32,999 approx.
  • Samsung 253 L 3 Star with Inverter Double Door Refrigerator: Get home Samsung’s bestselling refrigerator that comes with digital invertor technology, stabilizer free operation, easy-slide shelf, all round cooling and much more among other features. Get this on for INR 24,490 approx.
  • Symphony Diet 12T Personal Tower Air Cooler: Enjoy the pleasure of cool air on summer afternoons with Symphony Diet 12 T Personal Tower Air Cooler. The sleek and compact design makes it perfect for effective personal cooling while occupying very little space. Available on for INR 5,442 approx.
  • Havells Ambrose 1200mm Ceiling Fan (Gold Mist Wood): Get fantastic air delivery without compromising on the looks. This stylish fan with its smart design can complement any modern space with ease. Available on for INR 2,199 approx.
  • IFB 8 Kg 5 Star Fully Automatic Front-Loading Washing Machine: Get the cleanest wash with front loads. The IFB 5Kg washing machine comes with features such as aqua energie, cresent moon drum, laundry add option, cradle wash, ball valve technology, 14 wash programs and white LED touch panel. Available on for INR 36,430 approx.
  • Bosch 13 Place Settings Dishwasher: Get germ free, clean, and dry utensils at the push of a button! This dishwasher has been perfected for Indian utensils as it provides for hygiene wash killing 99.9% germs and bacteria, saves time with Express Sparkle program that cleans and dries utensils under 60 minutes, saves water as Bosch dishwasher uses 9.5 litres of water while manual washing uses a minimum of 60 liters of water and is super easy operate. Available for INR 40,990 approx.

Must have kitchen appliances and cookware

  • Pigeon by Stovekraft Cruise 1800 watt Induction Cooktop (Black): Cook your favorite dishes with ease using the Pigeon Cruise induction cooktop that is essential in your kitchen. The induction cooktop is an ideal addition to your kitchen and makes it easy to cook and saves on time as well. Available on for INR 1,499 approx.
  • USHA RapidMix 500-Watt Copper Motor Mixer Grinder with 3 Jar: Grind the toughest ingredients to a fine consistency with a powerful 500W 100% copper motor. The grinder comes with a 4-fin blade design that makes food preparation convenient.  The grinder comes with 3 jars that help grind, mix and blend ingredients to perfection. Get it on for INR 2,399 approx.
  • Cello Prima Induction Base Non-Stick Aluminium Pan Cookware Set: This cookware set from Cello is made of latest technology and has better heat retention ability which assures easy and quick food release. It is built using high gauge aluminium which heats the cookware quickly. Moreover, heat is transferred uniformly which simplifies cooking process and experience. Get it on for INR 1,399 approx.
  • Pigeon Polypropylene Mini Handy and Compact Chopper: If you’re looking for a quick and easy solution to chop up your vegetables and fruits, look no further. The Pigeon New Handy Chopper is the perfect and affordable solution for all your chopping needs! Get it on for INR 240 approx.

Decorate your home for the new beginning with Furniture & Home Décor:

  • Stone & Beam Fairhope Fabric 3-Seater Sofa (Brown): Add a touch of elegance to your living room with this 3-seater sofa set that is made with authentic fabrics and comfortable cushions for restful snoozing. Get this on for INR 33,349 approx.
  • The Sleep Company Patented SmartGRID Orthopedic Mattress: The flawless amalgamation of SmartGRID Ortho technology, along with great comfort is what every inch of our SMART Ortho mattress provides you with. This SmartGRID mattress is crafted with multiple layers of ingenuity; where each layer is scientifically designed to provide firm support for back and knitted with super-soft fabric for the ultimate comfort, even during your long and lazy weekend slumbers. Get it on for INR 21,999 approx.
  • Wood Dining Table 6-Seater with Chair: Get home the 6-seater sheesham wooden dining set which is dark honey brown with a glossy finish. Get it on for INR 36,999 approx.
  • Webelkart Gold Colour Metal Iron Bird Cage Tea Light Holder with Flower Vin: Decorate the nook and corner of your home with this beautiful birdcage candlelight holder that is available on for INR 299 approx.


Welcome your guests with the goodness of snacks

  • Happilo 100% Natural Premium Whole Cashews (200g): Treat your loved ones with the goodness of rich, buttery, and delicious cashews that are perfect for making raw cashew milk or snacking. Available on for INR 251 approx.
  • Gits Rasgulla (1 kg): Celebrations are incomplete without mithai so make sure you treat your loved ones with the most delicious and beloved Indian sweet – Rasgulla.

Keep your house spick and span with these essentials 

  • Gala Sponge Wipe for Kitchen 5 Pcs Pack: Made from a high-quality cellulose sponge with cotton mesh, the Gala sponge wipe absorbs water 10 times of its weight. It is perfect for wet wiping the table, kitchen platform, fridge, etc. Get this on for INR 199 approx.
  • Scotch-Brite 2-in-1 Bucket Spin Mop: The Scotch-Bite Twin Bucket Spin Mop is handy and helps with easy cleaning of home or office. The mop comes with 2 microfiber refills which ensures that it picks up even fine dust and hair. Available for INR 1300 approx.


If you’re in two minds about what to gift your loved ones, make it easy with Apay Gift Cards/Money Transfer.

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