Canon India launches Business Imaging Solutions (BIS) Lounge in Kolkata; strengthens its presence in East market

Reinforcing its motto of ‘Business Can Be Simple’, Canon India, one of the leading digital imaging company, announced the launch of its new ‘Business Imaging Solutions’ (BIS) lounge in Kolkata. Inaugurated in association with Canon Authorized Partner M/S Bachawat Mercantiles Pvt Ltd, the lounge is located at 1/1A, Biplabi Anukul Chandra Street, Electronic Centre, 1st Floor, D-11/3, Kolkata and will serve as a one stop destination for all office imaging requirements of organizations – big or small – in the region. This is the third BIS lounge in West Bengal, the other two being in Siliguri and Alipurduar. Additionally, the company also has BIS lounges across other parts of the country –two in Delhi and one each in Chennai, Raipur, Ahmedabad, Bangalore and Nashik. The first BIS Lounge was set up in 2017 in Darya Ganj, New Delhi and the imaging leader is looking at expanding to 15 BIS Lounges this year.

With 32 authorized Sales and Service partners spread across the region, the east market has been registering a double digit growth from the last couple of years. With the launch of the BIS lounge in Kolkata, the company is expecting a double digit growth from the East market this year as well. The company is focused on delivering a complete 360-degree input to output solution portfolio across segments including SMEs, large enterprises and government.

Commenting on the launch of the new BIS Lounge, Mr. K. Bhaskhar, Vice President, Business Imaging Solutions (BIS), Canon India, said, “Being the capital of West Bengal, Kolkata serves as the key hub for all business, commercial and financial activities in Eastern part of India, thereby holding immense importance for Canon India. With the growing number of Small & Medium Businesses, the ‘City of Joy’ has become one of the fastest growing cities in the country. In line with this development, we intend to leverage the huge business potential in the Jobber and Government segments with a special focus on the SMEs in the IT sector. We are hopeful that our diverse product portfolio will help businesses in the city to achieve higher efficiency by enabling automation of tasks.”


He further added “Our legacy of offering secure and simple business solutions to our consumers is a testimony to the fact that our leadership position in this space is due to our innovative product line-up. To further fortify our relationship with consumers in-line with our motto of ‘Business Can Be Simple’, our endeavour is to provide solutions, both hardware and software, that help in automating the most manual and paper-intensive processes of businesses. Through our diverse product portfolio ranging from input to output solutions, we offer a unique integrated approach for any business to achieve automation and streamline its existing processes. A one of its kind initiative, BIS Lounges intends to help us get closer to our customers and in turn offer them the advantage of experiencing live demos of our range of office-automation products.”

With the intent to augment the business solutions imaging culture in the country and introduce technological advancements across business and consumer products, BIS lounge has been conceptualized to exhibit a wide range of products from Canon’s BIS portfolio, which would include the multi-function devices (Color and B/W), scanners (document scanners and cheque scanners), consumables and document solutions. With trained experts at the experience zones, customers will be provided with exhaustive information on products and solutions, enabling them to make informed and enriched purchase deci

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