Canon India today announced the launch of EOS-1D X Mark III – the flagship product from the Canon EOS range, which can be easily identified as the pinnacle of camera design. Next generation flagship EOS, the EOS-1D X Mark III brings together the best of technology to deliver stunning image quality and performance for professionals across all photography and videography genres. The EOS-1D X Mark III features the latest advancements and innovations in digital imaging technology making it truly deserving of the ‘flagship’ moniker.
Carrying forward the legacy built by its predecessor EOS-1DX Mark II, the launch of the new EOS-1D X Mark III is aimed at stimulating the growing imaging segments such as wedding, wildlife, fashion, sports and filmmaking. This premium flagship camera is quintessential for fuelling the creative aspirations of professional photographers and videographers by delivering best in class images at an unmatched speed. The incorporated new technology offers an opportunity to experience innovation like never before. With its capabilities to capture images in dark surroundings coupled with capturing the perfectly timed shot, the camera provides the highest possible image quality in all shooting conditions. The EOS 1DX Mark III comes with Face + Eye + Head detection features which offers an unmatched subject tracking during live view still and video shooting, making it the fastest and best AF System DSLR full frame camera available in the market.
Commenting on the launch, Mr. Kazutada Kobayashi, President & CEO, Canon India said “At Canon, we have carved a niche for ourselves among consumers when it comes to delivering premium products and services. Through our best-in-class technology products, we have enabled users across genres to enjoy the pleasure of quality photography and videography to further fuel their passion in the art of imaging. As a new milestone in our imaging journey, we are delighted to begin 2020 with the launch of EOS-1D X Mark III, the latest marvel to our flagship EOS-1D series. The new product is poised to take the EOS legacy forward and further enable us in promoting the photography culture in India. We are confident that our latest offering will cater to the growing list of professional photographers in India and open up newer possibilities in the imaging space.”
He further added, “With India as one of our top performing markets globally, we foresee that innovations like EOS-1D X Mark III will contribute significantly to our 2020 growth story.”
Speaking about the new product, Mr. C Sukumaran, Director, Consumer System Products & Imaging Communication Products highlighted that “Photography as an art has grown leaps and bounds over the years, and through this journey, Canon has emerged as the trusted brand to reckon with among consumers. Customers being at the forefront of our innovations, it has been our constant endeavour to introduce products that will address evolving customer requirements and enhance their overall photography experience. With the launch of the successor of the EOS 1DX Mark II, we aim to further expand the imaging industry and deliver the best available technology to our consumers. This will be the most technologically advanced camera system available for professionals across genres empowering them with superior imaging outputs. Equipped with advanced features upto 20fps Servo AF which enables live view shooting and continuous subject tracking, the new camera offers unmatched speed and image quality. We are positive that EOS-1D X Mark III will be a delight for photographers as well as videographers to expand their creative horizons.”